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Technical fix guide

Duplicate Analytics Tracking Snippets

Multiple GA tracking snippets detected. Duplicate tracking inflates pageview counts and skews all analytics data.

Issue ID: ANALYTICS-DUP-TRACKING-001
Severity: moderate
Impact: Med
Effort: S

Use this article when

  • You need deeper remediation guidance than the issue card can show.
  • You want CMS-specific steps before handing the fix to a developer.
  • You want a repeatable re-check path after shipping the change.
Re-run full audit

What this issue is

Multiple GA tracking snippets detected. Duplicate tracking inflates pageview counts and skews all analytics data.

Why it matters

Multiple GA tracking snippets detected. Duplicate tracking inflates pageview counts and skews all analytics data. This affects crawlability, rendering, and whether the site can be interpreted correctly by search engines.

How we detect it

  • FreeSiteAudit flags this issue when the rule for ANALYTICS-DUP-TRACKING-001 fails and the page evidence points to Dom body.
  • You can usually confirm this by checking the page source or the relevant page settings inside your CMS.

Evidence examples

Check the affected page source, rendered output, or relevant CMS setting to confirm the missing or incorrect element.

How to fix it

  1. 1Remove duplicate GA/gtag snippets from the page source
  2. 2If using GTM, remove any hard-coded GA snippets and manage GA exclusively through GTM
  3. 3Check for plugins or themes that inject their own GA code

How to re-check it

  • Only one GA tracking call fires per pageview (check Network tab for collect requests)

Related tools

This issue is best verified with the full FreeSiteAudit crawl rather than a single-point mini tool.