Is the free audit really free?

Yes, completely free. Just enter your URL and email. No account, no password, no credit card. You get your overall score and top issues instantly. We offer paid upgrades for the full detailed report.

How long until I get my report?

The free preview is instant (~30 seconds). Paid reports are generated and emailed within 2-3 minutes of payment.

9 categories: SEO & Search Visibility, Website Performance & Speed, Mobile Experience, Security & Privacy, Accessibility, Content & Messaging, Technical Health, Trust & Credibility, and Local SEO & Google Business. Each category is scored independently, and we provide specific evidence and fix instructions for every issue found.

Do I need technical knowledge?

Not at all. Reports are written in plain language with prioritized, step-by-step recommendations. Each issue is labeled with who can fix it, and many are things you can do yourself without touching code.

How accurate is the analysis?

We analyze your actual live website, checking real page speed, real HTML structure, and real content. Every finding comes with specific evidence from your site, so you can verify it yourself.

Absolutely. We only use your email to deliver your report. No spam, no sharing with third parties. We analyze publicly accessible pages (the same thing Google sees). We never store passwords, we don't access admin panels, and we never sell your data. All connections are encrypted with 256-bit SSL. See our Privacy Policy for full details.

Can I see a sample report before buying?

Yes! Check out our interactive demo report to see exactly what a full audit looks like, with real findings, evidence, and fix instructions you can explore.

How do I cancel my subscription?

You can cancel anytime from your dashboard. Just click "Manage Subscription" to open the billing portal. Your audit access continues until the end of your current billing period.

Who built FreeSiteAudit?

FreeSiteAudit was built by web professionals who wanted to make professional-grade website audits accessible to every business owner. We combined real-world SEO and web development experience with automation to deliver clear, actionable reports.

Permanent issue remediation library

Fix every issue with one canonical guide

Every report issue now maps to an indexable article. Use these guides to understand the problem, see common evidence, follow CMS-specific steps, and re-check the fix.

Accessibility

7 guides

A11Y-HEADING-001

Broken Heading Hierarchy

Screen reader users navigate by headings. Skipping levels makes content harder to understand.

A11Y-LABELS-001

Form Inputs Missing Labels

Form inputs without associated labels are inaccessible to screen readers and make forms harder to use for all visitors.

A11Y-ALT-002

Low Alt Text Coverage

Some images are not helping SEO or accessibility.

A11Y-LANG-001

Missing lang Attribute on HTML

Screen readers cannot determine the correct pronunciation language. Required by WCAG 3.1.1.

A11Y-LANDMARKS-001

No ARIA Landmarks Detected

No landmark regions found. Screen reader users rely on landmarks (main, nav, header, footer) to navigate page sections quickly.

A11Y-LINKTEXT-001

Non-Descriptive Link Text Found

Links with generic text like "click here" or "read more" provide no context to screen reader users or search engines.

A11Y-ALT-001

Very Low Alt Text Coverage

Images invisible to search engines and screen readers. Accessibility violation.

Content

12 guides

CONTENT-DEPTH-001

Content Could Be Deeper

Page has some content but could rank better with more depth.

CONTENT-FRESH-001

Content May Be Stale

The Last-Modified header indicates this page has not been updated in over a year. Fresh content signals relevance to search engines.

AI-FORMAT-001

Content Not Formatted for AI Extraction

Page content lacks answer-friendly formatting: few headings, no lists, or very long paragraphs. AI engines extract answers more reliably from well-structured content.

CONTENT-STRUCT-001

Invalid Heading Structure Detected

Heading hierarchy in page HTML is not logical. Hurts SEO and accessibility.

CONTENT-RATIO-001

Low Content-to-Code Ratio

The page has more boilerplate code than actual content. Search engines may view this as low-quality.

SITE-THIN-001

Majority of Pages Have Thin Content

Most crawled pages have fewer than 300 words.

CONTENT-CTA-001

No Call-to-Action Detected

Visitors have no obvious next step. Without a CTA, conversions are near zero.

CONTENT-EMAIL-001

No Email Address Visible

No email address found on the page. Some visitors and AI engines look for a direct email as a trust and contact signal.

AI-FAQ-001

No FAQ Section or FAQ Schema Detected

No FAQ section or FAQPage structured data found. AI search engines prioritise pages with clear question-and-answer content when generating answers.

CONTENT-H2-001

No H2 Subheadings Detected

Content lacks structure, making it harder to read and scan.

AI-ENTITY-001

Service and Location Clarity Missing

Page does not clearly state both what services are offered and where. AI engines need explicit service + location signals to recommend a business in local queries.

CONTENT-THIN-001

Thin Content

Google prefers substantial content. Pages under 300 words rarely rank.

Local

7 guides

LOCAL-NAP-001

Incomplete NAP Information

NAP (Name, Address, Phone) consistency is a core local ranking factor. Search engines cross-reference your NAP across the web, and missing pieces reduce trust.

LOCAL-CITY-001

No City/Location References

Local search rankings depend on location signals in content.

LOCAL-GEO-003

No Clear Service Area Definition

Visitors and search engines benefit from a clear declaration of which areas you serve. Without it, potential customers in your service area may not find you.

LOCAL-SCHEMA-001

No LocalBusiness Structured Data

LocalBusiness schema markup helps search engines understand your business type, location, and hours, improving visibility in local search results and knowledge panels.

LOCAL-GEO-001

No Location-Specific Landing Pages

Directory and multi-location sites need dedicated landing pages per city or service area for local search visibility. Without them, you miss geo-specific search traffic.

LOCAL-PHONE-001

No Phone Number Visible

Local customers often want to call. Builds trust and improves local SEO.

LOCAL-GEO-002

Thin Location Page Content

Location pages with minimal or templated content are treated as low-quality by search engines. Each city page should have unique, helpful content.

Mobile

6 guides

MOBILE-WEIGHT-001

Heavy Page Weight for Mobile

Large HTML size hurts mobile users on slow connections. Pages over 100KB of HTML take significantly longer to parse on mobile devices.

MOBILE-VP-001

Missing Mobile Viewport Meta Tag

Page will not display properly on mobile devices. Google uses mobile-first indexing.

MOBILE-CTA-001

No Clear Call-to-Action on Page

No prominent CTA detected. Without a clear action for visitors to take, conversion rates suffer, especially on mobile where attention spans are shorter.

MOBILE-CALL-001

No Click-to-Call for Local Business

Mobile users expect to tap a phone number to call. Without click-to-call, local businesses lose potential leads.

MOBILE-FORM-001

No Contact Form for Lead Capture

No contact form detected. Mobile users who prefer not to call need an alternative way to reach the business.

MOBILE-SCRIPTS-001

Too Many Scripts for Mobile

Excessive JavaScript files block rendering and drain mobile battery. Each script adds network requests and parse time.

Performance

15 guides

PERF-SCRIPTS-001

Excessive Script Count

Too many JavaScript files increase page load time through additional HTTP requests and parse/compile overhead.

PERF-TBT-001

High Total Blocking Time (TBT)

Page is unresponsive during loading due to heavy JavaScript.

PERF-IMG-LAZY-001

Images Missing Lazy Loading

Most images lack the loading="lazy" attribute. Without lazy loading, all images download on page load regardless of whether they are visible, slowing down the initial render.

PERF-IMAGES-001

Images Without Width/Height Attributes

Causes layout shift (CLS) as the page loads. Hurts Core Web Vitals score.

PERF-STYLES-001

Many Stylesheet Files

Multiple CSS files add HTTP requests and can block rendering until all are downloaded.

PERF-CACHE-001

No Browser Caching Headers

Returning visitors will re-download all resources every time.

PERF-IMG-FORMAT-001

No Modern Image Formats (WebP/AVIF)

All images use legacy formats (JPEG/PNG/GIF). Modern formats like WebP and AVIF provide 25-50% smaller file sizes with equivalent quality.

PERF-COMPRESS-001

No Response Compression

Server is not using gzip or Brotli. Enabling compression reduces transfer size 60-80%.

PERF-IMG-SRCSET-001

No Responsive Images (srcset)

Images lack srcset attributes for responsive sizing. Without srcset, mobile devices download full-size desktop images unnecessarily.

PERF-PAGEWEIGHT-001

Oversized HTML Document

Very large HTML size increases time-to-first-byte and parse time, especially on mobile networks.

PERF-CLS-001

Poor Cumulative Layout Shift (CLS)

Page elements shift during loading, hurting user experience.

PERF-LCP-001

Poor Largest Contentful Paint (LCP)

Main content takes too long to appear, above Google's 2.5s threshold.

PERF-FCP-001

Slow First Contentful Paint (FCP)

Users see a blank screen for too long before any content appears.

PERF-LOAD-002

Slow Page Load

Slower than recommended. Hurting conversions and search rankings.

PERF-LOAD-001

Very Slow Page Load

Google penalizes slow sites. Users will bounce before the page finishes loading.

Security

11 guides

SEC-HSTS-002

HSTS max-age Too Short

HSTS header is present but max-age is under 1 year. Browsers will not cache the HTTPS preference long enough for reliable protection.

SEC-CSP-001

Missing Content Security Policy

No Content-Security-Policy header found. CSP helps prevent cross-site scripting (XSS) and data injection attacks.

SEC-HSTS-001

Missing HSTS Header

HTTP Strict-Transport-Security is not set. Users can be downgraded to insecure HTTP connections via man-in-the-middle attacks.

SEC-PERMISSIONS-001

Missing Permissions-Policy Header

No Permissions-Policy header found. This header controls which browser features (camera, microphone, geolocation) can be used by the page and embedded content.

SEC-REFERRER-001

Missing Referrer-Policy Header

No Referrer-Policy header set. Without it, the full URL (including query strings with sensitive data) may be sent to external sites.

SEC-XCTO-001

Missing X-Content-Type-Options Header

Without X-Content-Type-Options: nosniff, browsers may MIME-sniff responses away from the declared content type, enabling attacks.

SEC-MIXED-001

Mixed Content Detected

HTTPS page loads resources over insecure HTTP.

SEC-CLICKJACK-001

No Clickjacking Protection

Neither X-Frame-Options nor CSP frame-ancestors is set. The site can be embedded in malicious iframes for clickjacking attacks.

SEC-PRIVACY-001

No Privacy Policy Link Found

No privacy policy link detected on the homepage. A privacy policy is expected for sites that collect any user data (forms, analytics, cookies).

SEC-SSL-001

No SSL Certificate (Not HTTPS)

Google penalizes non-HTTPS sites. Browsers show "Not Secure" warning.

SEC-CERT-EXPIRY-001

SSL Certificate Expiring Soon

The SSL certificate is expiring within 30 days. An expired certificate will cause browsers to show a security warning, blocking visitors.

SEO

29 guides

SEO-BACKLINKS-CONCENTRATED-001

Backlinks Concentrated on One Page

Over half of backlinks point to a single page.

SEO-CANONICAL-DUP-001

Canonical Points to Different URL

The canonical tag points to a different URL than the current page.

INDEX-CANONICAL-DEAD-001

Canonical URL Returns Non-200

The canonical URL does not resolve successfully. Confuses search engines.

SEO-H1-SKIP-001

Heading Levels Skipped

Heading hierarchy jumps levels. Confuses search engines and screen readers.

SITE-SCHEMA-LOW-001

Low Schema Markup Adoption Across Site

Few crawled pages have structured data.

SITE-MISSING-TITLE-001

Many Pages Missing Title Tags

A significant percentage of crawled pages have no title tag.

SEO-META-LONG-001

Meta Description Too Long

Will be cut off in search results, hiding your call-to-action.

SEO-META-SHORT-001

Meta Description Too Short

Not using full SERP real estate to sell your page to searchers.

SEO-OG-IMAGE-001

Missing Open Graph Image

When shared on social media, your page will have no preview image.

SEO-H1-002

Multiple H1 Tags Found

Multiple H1 tags are common in modern HTML5 sectioning and are not a major SEO issue.

AI-SCHEMA-001

No AI-Friendly Schema Types Detected

No FAQPage, HowTo, or QAPage structured data found. These schema types are specifically used by AI search engines to extract and cite answers.

SEO-BREADCRUMB-001

No Breadcrumbs Detected

Breadcrumbs improve navigation and can appear in search results.

SEO-CANONICAL-001

No Canonical Tag Detected

Without a canonical tag, search engines may index duplicate versions of this page.

SEO-BACKLINKS-NONE-001

No External Backlinks Detected

Zero external backlinks. Extremely difficult to rank for competitive keywords.

SEO-FAVICON-001

No Favicon Detected

Missing favicon makes your site look unprofessional in browser tabs.

SEO-H1-001

No H1 Heading Detected

No <h1> tag detected. Search engines need H1 to understand page topic.

SEO-META-001

No Meta Description Detected

No <meta name="description"> tag found. Google will generate its own (often poor) description.

SEO-TITLE-001

No Page Title Detected

No <title> tag found in the page HTML. Search engines cannot understand what this page is about. Zero chance of ranking for target keywords.

SEO-SITEMAP-001

No Sitemap Reference Found

Without a sitemap, search engines may miss important pages.

SEO-SCHEMA-001

No Structured Data Detected

No JSON-LD or microdata found. Missing rich snippets in search results.

INDEX-BLOCKED-001

Page Blocked by robots.txt

Your robots.txt file prevents Googlebot from crawling this page.

INDEX-NOINDEX-001

Page Has Noindex Directive

Search engines are instructed NOT to index this page.

SEO-TITLE-LONG-001

Page Title Too Long

Google will truncate it in search results, hiding important keywords.

SEO-TITLE-SHORT-001

Page Title Too Short

Missing opportunity to include relevant keywords and attract clicks in search results.

INDEX-SOFT404-001

Possible Soft 404 Detected

Page returns HTTP 200 but content suggests a "not found" page.

SITE-DUP-META-001

Site-Wide Duplicate Meta Descriptions

Many pages share the same meta description.

SITE-DUP-TITLE-001

Site-Wide Duplicate Titles

Many pages share duplicate title tags.

SEO-BACKLINKS-LOW-001

Very Few Backlinks Detected

Low backlink count limits ranking potential for competitive keywords.

AI-CITE-001

Weak AI Citation Candidate

This page has multiple AI-readiness gaps, making it unlikely to be cited or recommended by AI search engines like ChatGPT, Perplexity, or Google AI Overviews.

Technical

16 guides

AUDIT-LIMITED-001

Audit Accuracy Limited: Security Challenge Detected

Website returned a security challenge page instead of content.

TECH-BROKEN-EXT-001

Broken External Links Detected

Outbound links on the page lead to external sites that are down or no longer exist. Broken external links reduce trust and hurt user experience.

TECH-BROKEN-INT-001

Broken Internal Links Detected

Internal links on the page lead to pages that return errors (404, 410, or 5xx). Broken internal links hurt SEO and frustrate visitors.

INDEX-REDIRECT-001

Excessive Redirect Chain

Long redirect chains waste crawl budget and slow page load.

TECH-RATIO-001

High Code-to-Content Ratio

The HTML document contains a lot of code relative to actual content. This may indicate bloated templates, excessive inline CSS/JS, or framework overhead.

TECH-SCRIPTS-001