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Your restaurant website isn't filling tables

Hungry customers search, check your menu, and decide in seconds. Our free audit shows what's keeping them from choosing you.

Common issues we find on restaurants websites

These are real issues from our audits, not hypothetical problems.

critical

Menu not crawlable (PDF or image only)

Google can't index your menu items for food-related searches

SEO
high

Missing Restaurant schema

No rich results showing hours, price range, or cuisine type

Technical
high

No Google Business Profile link

Losing map pack visibility and review aggregation

Local
medium

Slow mobile load with large food photos

Customers on cellular connections abandon before seeing your menu

Performance
critical

Missing reservation/ordering CTA

No clear path from browsing to booking or ordering

Content

Industry benchmarks

Average restaurant website scores 41/100

Restaurant sites commonly fail on menu indexability, mobile speed (large food images), and missing reservation integrations.

82% serve menus as unindexable PDFs

PDF menus can't be read by Google, meaning your dishes never appear in food-related searches.

Why restaurants need a strong website

90%

guests research a restaurant online before visiting

Upserve Restaurant Industry Report

77%

diners visit a restaurant's website before deciding

OpenTable Dining Trends Survey

Restaurants with

Restaurants with online ordering grow revenue 30% faster

Toast Restaurant Technology Report

Top fixes for restaurants websites

  1. 1Convert PDF menu to HTML text so Google can index your dishes
  2. 2Add Restaurant schema with hours, cuisine, price range, and address
  3. 3Add a sticky "Order Online" or "Reserve a Table" button on mobile
  4. 4Compress and lazy-load food photography for faster mobile loading
  5. 5Link to your Google Business Profile and embed the map on your contact page

Free tools for restaurants

Frequently Asked Questions

Why should my restaurant menu be in HTML instead of PDF?
Google can't read PDF menus well. When your menu is HTML text, your dishes can appear in searches like "best pad thai near me," driving hungry customers directly to you.
What schema markup does a restaurant need?
At minimum: Restaurant schema with your name, address, hours, cuisine type, price range, and phone. Adding Menu schema and review markup further improves your search appearance.
How important is mobile speed for restaurants?
Critical. 72% of restaurant searches happen on mobile, often while hungry and in a hurry. If your site is slow due to unoptimized food photos, customers will pick a faster competitor.
How do I get more online orders through my website?
Start with a prominent ordering CTA above the fold, a fast-loading mobile site, an HTML menu Google can index, and reviews with structured data. Our audit checks all of these.

Related resources

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