Free NAP Consistency Check
Check if your Name, Address, and Phone number are consistent across your site.
How does your site compare?
Businesses with consistent NAP across their website and directories rank 15-20% higher in local pack results.
Based on local search ranking correlation studies examining NAP consistency factors.
Your business name, address, and phone number are present and consistently formatted across your site.
How to fix this
Ensure your business name, address, and phone number appear consistently on every page and in structured data.
- 1Audit your site for all places NAP appears (header, footer, contact page, about page).
- 2Standardise the format. Use the exact same name, address, and phone everywhere.
- 3Add LocalBusiness schema markup with your canonical NAP data.
- 4Check external directories (Google Business, Yelp, Facebook) for consistency too.
Quick tips by platform
WordPress: Use a global widget in your footer for NAP. Rank Math or Yoast can add LocalBusiness schema.
Wix: Update your business info in Settings → Business Info. It propagates to footer and schema.
Squarespace: Add NAP to the Footer section and enable the Business Information injection.
Frequently Asked Questions
What is NAP?
NAP stands for Name, Address, Phone: the three key pieces of business information that must be consistent across your website and all online directories.
Why does NAP consistency matter?
Search engines cross-reference your NAP across the web. Inconsistencies (different phone numbers, address variations) hurt local search rankings.
Where should NAP appear on my site?
In your footer (on every page), contact page, about page, and in LocalBusiness schema markup.
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