Win more clients with white-label website audits.
Show prospects exactly what's wrong with their site—before they hire you. Branded reports, bulk pricing, and tools your team will actually use.
You know the drill.
A prospect asks what's wrong with their website. You could spend 2 hours manually checking meta titles, mobile performance, Core Web Vitals, local SEO factors, and schema markup—or you could send them a vague “we'll assess everything” email and hope they sign.
Neither option is great.
What you need is a way to demonstrate your expertise immediately, deliver a professional audit report with your branding, and convert prospects while they're still warm.
That's what FreeSiteAudit does for agencies.
From URL to signed client
Run audits with your branding
White-label reports put your logo, colors, and contact info front and center. No mention of FreeSiteAudit anywhere. The report looks like you built it from scratch.
Deliver instant value to prospects
Paste a prospect’s URL, get a comprehensive audit in 60 seconds. 50+ checks across SEO, performance, mobile, local visibility, and AI readiness. Your prospect sees a professional report that shows you know your stuff—before the sales call even starts.
Use it as a prospecting tool
Find businesses in your area with website issues. Run bulk audits, identify the ones with the most opportunity, and reach out with a personalized “here’s what we found” email. Your outreach becomes helpful, not salesy.
Track client progress over time
Re-audit client sites after you make changes. Show before-and-after scores. Turn “we’re working on it” into “here’s proof we improved your site by 40 points.”
What's included:
Built for how agencies actually work
Sales & Prospecting
Run audits on your prospect list. Lead with value, not a pitch. "We noticed a few issues with your site—here’s a free report" beats "Can we schedule a call?" every time.
Client Onboarding
Kick off every engagement with a baseline audit. Document the starting point so you can prove ROI later. Clients love seeing the before-and-after.
Monthly Reporting
Include an updated audit in your monthly retainer deliverables. It’s automated, professional, and shows ongoing progress. Beats a static spreadsheet.
Upsell Existing Clients
Audit a client’s site and surface issues outside your current scope. "Your SEO is solid, but we found 12 performance issues affecting mobile users. Want us to handle those too?"
Built for agencies
Starter
5 reports/week, 2 saved client projects, monthly re-audits
Plus
50 reports/week, 10 projects, bulk audits (20 sites), 3 team seats
Pro
100 reports/week, 30 projects, bulk audits (50 sites), white-label, 5 team seats
Volume discounts available for agencies running 500+ audits/month.
View full pricing details →“We close 40% more prospects now.”
“It's not even a sales tactic—we genuinely want to help. But when a prospect sees a 15-page report with their logo and specific fixes, they realize we're not just another agency. We're the ones who actually did the homework.”
Sarah Mitchell
Founder, Denver Web Co.
Frequently asked questions
Can prospects see FreeSiteAudit branding?
Not on Pro plans. Reports are 100% white-label—your logo, your colors, your domain in the footer.
Can I resell audits to clients?
Yes, on paid plans. Many agencies charge $200–500 for a “website audit” and use FreeSiteAudit as the backend. You keep the margin. A paid subscription is required for commercial use.
Do I need a developer to set this up?
No. Upload your logo, pick your colors, and you’re done. First audit takes 60 seconds.
What if a client’s site is complex (e.g., enterprise CMS)?
We crawl any public website. If it’s behind a login or heavily JS-dependent, our Lighthouse integration handles most cases. Contact us for custom enterprise setups.
See how others use FreeSiteAudit
Success Stories
Real before-and-after results
See how businesses went from scores of 28-42 to 64-87 with actionable fixes from their audits.
Comparison
FreeSiteAudit vs Semrush
13x cheaper, 4x faster. See the full breakdown for agencies deciding between tools.
Industries
Industry-specific audits
Tailored checks for plumbers, dentists, lawyers, restaurants, and more. Share industry benchmarks with clients.
Start auditing smarter.
7 days free, no credit card required. Used by 200+ agencies and consultants.