Local fix guide
Incomplete NAP Information
NAP (Name, Address, Phone) consistency is a core local ranking factor. Search engines cross-reference your NAP across the web, and missing pieces reduce trust.
Issue ID: LOCAL-NAP-001
Severity: high
Impact: High
Effort: S
Use this article when
- You need deeper remediation guidance than the issue card can show.
- You want CMS-specific steps before handing the fix to a developer.
- You want a repeatable re-check path after shipping the change.
What this issue is
NAP (Name, Address, Phone) consistency is a core local ranking factor. Search engines cross-reference your NAP across the web, and missing pieces reduce trust.
Why it matters
NAP (Name, Address, Phone) consistency is a core local ranking factor. Search engines cross-reference your NAP across the web, and missing pieces reduce trust. This affects local visibility and whether nearby customers can quickly confirm you serve their area.
How we detect it
- FreeSiteAudit flags this issue when the rule for LOCAL-NAP-001 fails and the page evidence points to Dom body.
- You can usually confirm this by checking the page source or the relevant page settings inside your CMS.
Evidence examples
Check the affected page source, rendered output, or relevant CMS setting to confirm the missing or incorrect element.
How to fix it
- 1Display your full business name, street address, and phone number on every page (footer is ideal)
- 2Use consistent formatting across all pages and directory listings
- 3Add LocalBusiness schema with complete address details
How to re-check it
- Confirm NAP is visible in footer or header and matches your Google Business Profile