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Free Schema Markup Audit

Check if search engines can understand your content through structured data.

Technical tools

How does your site compare?

Sites with structured data see up to 30% higher click-through rates from search results due to rich snippets.

Based on Google Search Console CTR data comparing pages with and without structured data.
Your site has valid JSON-LD structured data with at least Organization/LocalBusiness schema.

How to fix this

Add JSON-LD structured data to your site's <head> section, starting with Organization or LocalBusiness schema.

  1. 1Choose the right schema type (LocalBusiness for physical businesses, Organization for online-only).
  2. 2Generate JSON-LD using Google's Structured Data Markup Helper or schema.org examples.
  3. 3Add the <script type="application/ld+json"> block to your page's <head> section.
  4. 4Validate with Google's Rich Results Test at search.google.com/test/rich-results.

Quick tips by platform

WordPress: Use Rank Math or Schema Pro plugin to add structured data without code.
Wix: Settings → SEO → Structured Data Markup → add JSON-LD.
Squarespace: Squarespace adds basic schema automatically. Use Code Injection for custom schema.

Frequently Asked Questions

What is schema markup?
Schema markup is structured data (usually JSON-LD) added to your HTML that helps search engines understand your content. It can trigger rich snippets like star ratings, FAQs, and business info in search results.
Which schema types should I add?
Start with Organization or LocalBusiness. Then consider FAQPage (for FAQ sections), Product (for e-commerce), and BreadcrumbList (for navigation).
Does schema markup improve rankings?
Not directly, but rich snippets increase click-through rates significantly, which helps overall SEO performance.

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Fix guides that use this tool

Browse fix library

SITE-SCHEMA-LOW-001

Low Schema Markup Adoption Across Site

Few crawled pages have structured data.

AI-SCHEMA-001

No AI-Friendly Schema Types Detected

No FAQPage, HowTo, or QAPage structured data found. These schema types are specifically used by AI search engines to extract and cite answers.

SEO-SCHEMA-001

No Structured Data Detected

No JSON-LD or microdata found. Missing rich snippets in search results.

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