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Free Structured Data Validator

Validate your JSON-LD structured data against schema.org standards.

Technical tools

How does your site compare?

Pages with valid structured data see up to 30% higher click-through rates from search results due to rich snippet eligibility.

Based on JSON-LD parsing, @context/@type validation, required field presence, and schema.org type recognition.
Your structured data uses valid JSON-LD with recognized schema.org types, proper @context, and all required fields present.

How to fix this

Add or fix JSON-LD structured data with proper @context, @type, and all required fields for your content type.

  1. 1Add a JSON-LD block with @context set to "https://schema.org".
  2. 2Set @type to the appropriate schema type (Organization, LocalBusiness, Product, etc.).
  3. 3Include all required fields for your schema type (name, url, address for LocalBusiness, etc.).
  4. 4Validate with Google's Rich Results Test at search.google.com/test/rich-results.
  5. 5For multiple schema types, use @graph to nest them in a single JSON-LD block.
  6. 6Avoid using unrecognized schema types — stick to standard types from schema.org.

Quick tips by platform

WordPress: Use Rank Math, Yoast SEO, or Schema Pro plugin for automatic structured data generation.
Wix: Settings → SEO → Structured Data Markup → add custom JSON-LD.
Squarespace: Use Code Injection (Settings → Advanced → Code Injection) to add JSON-LD to <head>.
Shopify: Use JSON-LD for SEO app or manually add structured data to theme.liquid.

Frequently Asked Questions

What is structured data?
Structured data is code (usually JSON-LD) that explicitly tells search engines what your content means. It follows the schema.org vocabulary and can trigger rich snippets like star ratings, FAQ accordions, and business info in search results.
What is JSON-LD?
JSON-LD (JavaScript Object Notation for Linked Data) is Google's recommended format for structured data. It's a script block in your HTML <head> that describes your content in a machine-readable way.
Which schema types should I use?
Start with Organization or LocalBusiness for your homepage. Add WebPage, Article (for blog posts), Product (for e-commerce), FAQPage (for FAQ sections), and BreadcrumbList (for navigation).
Does structured data improve rankings?
Not directly, but it enables rich snippets (star ratings, FAQ dropdowns, event details) that significantly improve click-through rates from search results, which indirectly benefits rankings.

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