Performance fix guide
Slow Page Load
Slower than recommended. Hurting conversions and search rankings.
Issue ID: PERF-LOAD-002
Severity: high
Impact: Med
Effort: M
Use this article when
- You need deeper remediation guidance than the issue card can show.
- You want CMS-specific steps before handing the fix to a developer.
- You want a repeatable re-check path after shipping the change.
What this issue is
Slower than recommended. Hurting conversions and search rankings.
Why it matters
Slower than recommended. Hurting conversions and search rankings. This affects load speed, Core Web Vitals, and how many visitors stay long enough to convert.
How we detect it
- FreeSiteAudit flags this issue when the rule for PERF-LOAD-002 fails and the page evidence points to Performance tool.
- You can usually confirm this by checking the page source or the relevant page settings inside your CMS.
Evidence examples
Check the affected page source, rendered output, or relevant CMS setting to confirm the missing or incorrect element.
How to fix it
- 1Optimize images
- 2Enable browser caching
- 3Defer non-critical JavaScript
- 4Use lazy loading for images
How to re-check it
- Retest with PageSpeed Insights and confirm improvement