Content fix guide
Service and Location Clarity Missing
Page does not clearly state both what services are offered and where. AI engines need explicit service + location signals to recommend a business in local queries.
Issue ID: AI-ENTITY-001
Severity: medium
Impact: Med
Effort: S
Use this article when
- You need deeper remediation guidance than the issue card can show.
- You want CMS-specific steps before handing the fix to a developer.
- You want a repeatable re-check path after shipping the change.
What this issue is
Page does not clearly state both what services are offered and where. AI engines need explicit service + location signals to recommend a business in local queries.
Why it matters
Page does not clearly state both what services are offered and where. AI engines need explicit service + location signals to recommend a business in local queries. This affects clarity, topical depth, and whether a visitor sees an obvious reason to keep reading.
How we detect it
- FreeSiteAudit flags this issue when the rule for AI-ENTITY-001 fails and the page evidence points to Dom body.
- You can usually confirm this by checking the page source or the relevant page settings inside your CMS.
Evidence examples
Check the affected page source, rendered output, or relevant CMS setting to confirm the missing or incorrect element.
How to fix it
- 1Add a clear statement like "We provide [service] in [city/area]" in the first 200 words
- 2Include your service area in headings (e.g., "Plumbing Services in Austin, TX")
- 3Add LocalBusiness schema with service descriptions and areaServed
- 4Mention your city/region in the meta description
How to re-check it
- Confirm service type and location are mentioned in the first two paragraphs
Related tools
This issue is best verified with the full FreeSiteAudit crawl rather than a single-point mini tool.