Trust fix guide
Weak Transparent Ownership Signals
Site is missing key transparency signals. Pages with visible about info, social links, and legal pages signal a legitimate, trustworthy business.
Issue ID: TRUST-OWNERSHIP-001
Severity: low
Impact: Med
Effort: M
Use this article when
- You need deeper remediation guidance than the issue card can show.
- You want CMS-specific steps before handing the fix to a developer.
- You want a repeatable re-check path after shipping the change.
What this issue is
Site is missing key transparency signals. Pages with visible about info, social links, and legal pages signal a legitimate, trustworthy business.
Why it matters
Site is missing key transparency signals. Pages with visible about info, social links, and legal pages signal a legitimate, trustworthy business. This affects buyer confidence and whether a visitor feels comfortable contacting or buying from you.
How we detect it
- FreeSiteAudit flags this issue when the rule for TRUST-OWNERSHIP-001 fails and the page evidence points to Dom body.
- You can usually confirm this by checking the page source or the relevant page settings inside your CMS.
Evidence examples
Check the affected page source, rendered output, or relevant CMS setting to confirm the missing or incorrect element.
How to fix it
- 1Create or link to an About page with team/company details
- 2Add social media profile links
- 3Ensure privacy policy and terms are linked in the footer
- 4Include business name, address, and credentials where appropriate
How to re-check it
- Confirm About page, social links, and legal links are all present
Related tools
This issue is best verified with the full FreeSiteAudit crawl rather than a single-point mini tool.