Local fix guide
Business Profile Category Alignment
GBP primary category may not optimally match the core business offering, limiting local pack visibility.
Issue ID: LOCAL-GBP-CATEGORY-001
Severity: moderate
Impact: High
Effort: S
Use this article when
- You need deeper remediation guidance than the issue card can show.
- You want CMS-specific steps before handing the fix to a developer.
- You want a repeatable re-check path after shipping the change.
What this issue is
GBP primary category may not optimally match the core business offering, limiting local pack visibility.
Why it matters
GBP primary category may not optimally match the core business offering, limiting local pack visibility. This affects local visibility and whether nearby customers can quickly confirm you serve their area.
How we detect it
- FreeSiteAudit flags this issue when the rule for LOCAL-GBP-CATEGORY-001 fails and the page evidence points to Dom body.
- You can usually confirm this by checking the page source or the relevant page settings inside your CMS.
Evidence examples
Check the affected page source, rendered output, or relevant CMS setting to confirm the missing or incorrect element.
How to fix it
- 1Review and set the most specific primary category available
- 2Add all relevant secondary categories
- 3Ensure website content aligns with chosen categories
How to re-check it
- GBP primary category matches core business offering
Related tools
This issue is best verified with the full FreeSiteAudit crawl rather than a single-point mini tool.