SEO fix guide
LocalBusiness Schema Missing for Local Business
This site appears to be a local business but lacks LocalBusiness structured data. This schema is critical for local search visibility and Google Maps presence.
Issue ID: STRUCT-LOCAL-MISSING-001
Severity: major
Impact: High
Effort: M
Use this article when
- You need deeper remediation guidance than the issue card can show.
- You want CMS-specific steps before handing the fix to a developer.
- You want a repeatable re-check path after shipping the change.
What this issue is
This site appears to be a local business but lacks LocalBusiness structured data. This schema is critical for local search visibility and Google Maps presence.
Why it matters
This site appears to be a local business but lacks LocalBusiness structured data. This schema is critical for local search visibility and Google Maps presence. This affects how clearly search engines understand the page and how persuasive it looks in search results.
How we detect it
- FreeSiteAudit flags this issue when the rule for STRUCT-LOCAL-MISSING-001 fails and the page evidence points to Dom body.
- You can usually confirm this by checking the page source or the relevant page settings inside your CMS.
Evidence examples
Check the affected page source, rendered output, or relevant CMS setting to confirm the missing or incorrect element.
How to fix it
- 1Add LocalBusiness (or a more specific subtype) JSON-LD
- 2Include name, address, telephone, openingHours, and geo coordinates
- 3Ensure NAP matches your Google Business Profile exactly
How to re-check it
- Confirm LocalBusiness schema in Rich Results Test and validate NAP consistency
Related tools
This issue is best verified with the full FreeSiteAudit crawl rather than a single-point mini tool.