SEO fix guide
Localized Format Heuristics
Currency, phone number, or address formats may not match the target locale, reducing user trust in localized pages.
Issue ID: INTL-LOCALIZED-FORMAT-001
Severity: advisory
Impact: Low
Effort: M
Use this article when
- You need deeper remediation guidance than the issue card can show.
- You want CMS-specific steps before handing the fix to a developer.
- You want a repeatable re-check path after shipping the change.
What this issue is
Currency, phone number, or address formats may not match the target locale, reducing user trust in localized pages.
Why it matters
Currency, phone number, or address formats may not match the target locale, reducing user trust in localized pages. This affects how clearly search engines understand the page and how persuasive it looks in search results.
How we detect it
- FreeSiteAudit flags this issue when the rule for INTL-LOCALIZED-FORMAT-001 fails and the page evidence points to Dom body.
- You can usually confirm this by checking the page source or the relevant page settings inside your CMS.
Evidence examples
Check the affected page source, rendered output, or relevant CMS setting to confirm the missing or incorrect element.
How to fix it
- 1Use locale-appropriate currency symbols and formatting
- 2Format phone numbers with the correct country code
- 3Use the local address format (order of city, state, postal code varies by country)
How to re-check it
- Currency, phone, and address formats match the target locale on each language version
Related tools
This issue is best verified with the full FreeSiteAudit crawl rather than a single-point mini tool.