Local fix guide
Inconsistent NAP Across Site
Name, Address, and Phone number appear differently across pages on the site. NAP consistency is a core local SEO ranking factor.
Issue ID: LOCAL-NAP-CONSISTENCY-001
Severity: moderate
Impact: High
Effort: S
Use this article when
- You need deeper remediation guidance than the issue card can show.
- You want CMS-specific steps before handing the fix to a developer.
- You want a repeatable re-check path after shipping the change.
What this issue is
Name, Address, and Phone number appear differently across pages on the site. NAP consistency is a core local SEO ranking factor.
Why it matters
Name, Address, and Phone number appear differently across pages on the site. NAP consistency is a core local SEO ranking factor. This affects local visibility and whether nearby customers can quickly confirm you serve their area.
How we detect it
- FreeSiteAudit flags this issue when the rule for LOCAL-NAP-CONSISTENCY-001 fails and the page evidence points to Dom body.
- You can usually confirm this by checking the page source or the relevant page settings inside your CMS.
Evidence examples
Check the affected page source, rendered output, or relevant CMS setting to confirm the missing or incorrect element.
How to fix it
- 1Standardize your NAP format across all pages (header, footer, contact page)
- 2Use the exact same business name, address format, and phone number everywhere
- 3Update schema markup to match the standardized NAP
How to re-check it
- NAP is identical on all pages where it appears
Related tools
This issue is best verified with the full FreeSiteAudit crawl rather than a single-point mini tool.