Trust fix guide
Incomplete Contact Identity
Page is missing multiple contact channels. AI engines treat sites with consistent, multi-channel contact info as more trustworthy and cite-worthy.
Issue ID: AI-ENTITY-002
Severity: medium
Impact: Med
Effort: S
Use this article when
- You need deeper remediation guidance than the issue card can show.
- You want CMS-specific steps before handing the fix to a developer.
- You want a repeatable re-check path after shipping the change.
What this issue is
Page is missing multiple contact channels. AI engines treat sites with consistent, multi-channel contact info as more trustworthy and cite-worthy.
Why it matters
Page is missing multiple contact channels. AI engines treat sites with consistent, multi-channel contact info as more trustworthy and cite-worthy. This affects buyer confidence and whether a visitor feels comfortable contacting or buying from you.
How we detect it
- FreeSiteAudit flags this issue when the rule for AI-ENTITY-002 fails and the page evidence points to Dom body.
- You can usually confirm this by checking the page source or the relevant page settings inside your CMS.
Evidence examples
Check the affected page source, rendered output, or relevant CMS setting to confirm the missing or incorrect element.
How to fix it
- 1Add a visible phone number in the header or footer
- 2Include an email address or contact form
- 3Add your physical address if you serve local customers
- 4Ensure contact info matches your Google Business Profile
How to re-check it
- Confirm at least phone, email/form, and address are visible on the page
Related tools
This issue is best verified with the full FreeSiteAudit crawl rather than a single-point mini tool.