Trust fix guide
No Testimonials or Reviews
Social proof from real customers is one of the strongest conversion factors.
Issue ID: TRUST-REVIEWS-001
Severity: high
Impact: High
Effort: M
Use this article when
- You need deeper remediation guidance than the issue card can show.
- You want CMS-specific steps before handing the fix to a developer.
- You want a repeatable re-check path after shipping the change.
What this issue is
Social proof from real customers is one of the strongest conversion factors.
Why it matters
Social proof from real customers is one of the strongest conversion factors. This affects buyer confidence and whether a visitor feels comfortable contacting or buying from you.
How we detect it
- FreeSiteAudit flags this issue when the rule for TRUST-REVIEWS-001 fails and the page evidence points to Dom body.
- You can usually confirm this by checking the page source or the relevant page settings inside your CMS.
Evidence examples
Check the affected page source, rendered output, or relevant CMS setting to confirm the missing or incorrect element.
How to fix it
- 1Add 3-5 customer testimonials with names
- 2Embed Google or Yelp reviews
- 3Include star ratings if available
- 4Add customer photos for extra credibility
How to re-check it
- Confirm testimonials or reviews section is visible on page
Related tools
This issue is best verified with the full FreeSiteAudit crawl rather than a single-point mini tool.