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Local fix guide

Local Schema Property Gaps

LocalBusiness schema is present but missing recommended properties like openingHours, geo coordinates, priceRange, or areaServed.

Issue ID: LOCAL-SCHEMA-GAPS-001
Severity: minor
Impact: Med
Effort: M

Use this article when

  • You need deeper remediation guidance than the issue card can show.
  • You want CMS-specific steps before handing the fix to a developer.
  • You want a repeatable re-check path after shipping the change.
Re-run full audit

What this issue is

LocalBusiness schema is present but missing recommended properties like openingHours, geo coordinates, priceRange, or areaServed.

Why it matters

LocalBusiness schema is present but missing recommended properties like openingHours, geo coordinates, priceRange, or areaServed. This affects local visibility and whether nearby customers can quickly confirm you serve their area.

How we detect it

  • FreeSiteAudit flags this issue when the rule for LOCAL-SCHEMA-GAPS-001 fails and the page evidence points to Dom body.
  • You can usually confirm this by checking the page source or the relevant page settings inside your CMS.

Evidence examples

Check the affected page source, rendered output, or relevant CMS setting to confirm the missing or incorrect element.

How to fix it

  1. 1Add openingHours (or openingHoursSpecification for complex schedules)
  2. 2Include geo coordinates (latitude/longitude)
  3. 3Add priceRange, paymentAccepted, and areaServed properties

How to re-check it

  • LocalBusiness schema includes hours, geo, and at least 3 recommended properties

Related tools

This issue is best verified with the full FreeSiteAudit crawl rather than a single-point mini tool.