Local fix guide
No LocalBusiness Structured Data
LocalBusiness schema markup helps search engines understand your business type, location, and hours, improving visibility in local search results and knowledge panels.
Issue ID: LOCAL-SCHEMA-001
Severity: medium
Impact: Med
Effort: M
Use this article when
- You need deeper remediation guidance than the issue card can show.
- You want CMS-specific steps before handing the fix to a developer.
- You want a repeatable re-check path after shipping the change.
What this issue is
LocalBusiness schema markup helps search engines understand your business type, location, and hours, improving visibility in local search results and knowledge panels.
Why it matters
LocalBusiness schema markup helps search engines understand your business type, location, and hours, improving visibility in local search results and knowledge panels. This affects local visibility and whether nearby customers can quickly confirm you serve their area.
How we detect it
- FreeSiteAudit flags this issue when the rule for LOCAL-SCHEMA-001 fails and the page evidence points to Dom body.
- You can usually confirm this by checking the page source or the relevant page settings inside your CMS.
Evidence examples
Check the affected page source, rendered output, or relevant CMS setting to confirm the missing or incorrect element.
How to fix it
- 1Add LocalBusiness (or a more specific subtype like Restaurant, Dentist, etc.) JSON-LD to your homepage
- 2Include name, address, telephone, openingHours, and geo coordinates
- 3Validate with Google Rich Results Test
How to re-check it
- Confirm LocalBusiness JSON-LD is present and validates without errors
Related tools
This issue is best verified with the full FreeSiteAudit crawl rather than a single-point mini tool.