Trust fix guide
Missing Examples, Evidence, or Proof
Content makes claims without supporting examples, case studies, or data. Adding proof increases trust and conversion rates.
Issue ID: CT-EXAMPLES-001
Severity: minor
Impact: Med
Effort: M
Use this article when
- You need deeper remediation guidance than the issue card can show.
- You want CMS-specific steps before handing the fix to a developer.
- You want a repeatable re-check path after shipping the change.
What this issue is
Content makes claims without supporting examples, case studies, or data. Adding proof increases trust and conversion rates.
Why it matters
Content makes claims without supporting examples, case studies, or data. Adding proof increases trust and conversion rates. This affects buyer confidence and whether a visitor feels comfortable contacting or buying from you.
How we detect it
- FreeSiteAudit flags this issue when the rule for CT-EXAMPLES-001 fails and the page evidence points to Dom body.
- You can usually confirm this by checking the page source or the relevant page settings inside your CMS.
Evidence examples
Check the affected page source, rendered output, or relevant CMS setting to confirm the missing or incorrect element.
How to fix it
- 1Add case studies or before/after examples for key services
- 2Include specific numbers and data points to support claims
- 3Show portfolio items, screenshots, or project outcomes
How to re-check it
- Each major service or claim has at least one supporting example or data point
Related tools
This issue is best verified with the full FreeSiteAudit crawl rather than a single-point mini tool.