Trust fix guide
Missing Authority Signals
No certifications, awards, credentials, or industry affiliations detected. Authority signals build E-E-A-T and differentiate from competitors.
Issue ID: CT-AUTHORITY-001
Severity: minor
Impact: Med
Effort: M
Use this article when
- You need deeper remediation guidance than the issue card can show.
- You want CMS-specific steps before handing the fix to a developer.
- You want a repeatable re-check path after shipping the change.
What this issue is
No certifications, awards, credentials, or industry affiliations detected. Authority signals build E-E-A-T and differentiate from competitors.
Why it matters
No certifications, awards, credentials, or industry affiliations detected. Authority signals build E-E-A-T and differentiate from competitors. This affects buyer confidence and whether a visitor feels comfortable contacting or buying from you.
How we detect it
- FreeSiteAudit flags this issue when the rule for CT-AUTHORITY-001 fails and the page evidence points to Dom body.
- You can usually confirm this by checking the page source or the relevant page settings inside your CMS.
Evidence examples
Check the affected page source, rendered output, or relevant CMS setting to confirm the missing or incorrect element.
How to fix it
- 1Display relevant certifications, licenses, and professional memberships
- 2Show industry awards or recognitions
- 3Include years of experience or number of projects completed
How to re-check it
- At least one authority signal (certification, award, credential) is visible
Related tools
This issue is best verified with the full FreeSiteAudit crawl rather than a single-point mini tool.