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Technical fix guide

GTM Container Inventory

Connected GTM data provides an inventory of tags, triggers, and variables to assess tag management health.

Issue ID: ANALYTICS-GTM-INVENTORY-001
Severity: advisory
Impact: Low
Effort: S

Use this article when

  • You need deeper remediation guidance than the issue card can show.
  • You want CMS-specific steps before handing the fix to a developer.
  • You want a repeatable re-check path after shipping the change.
Re-run full audit

What this issue is

Connected GTM data provides an inventory of tags, triggers, and variables to assess tag management health.

Why it matters

Connected GTM data provides an inventory of tags, triggers, and variables to assess tag management health. This affects crawlability, rendering, and whether the site can be interpreted correctly by search engines.

How we detect it

  • FreeSiteAudit flags this issue when the rule for ANALYTICS-GTM-INVENTORY-001 fails and the page evidence points to Dom body.
  • You can usually confirm this by checking the page source or the relevant page settings inside your CMS.

Evidence examples

Check the affected page source, rendered output, or relevant CMS setting to confirm the missing or incorrect element.

How to fix it

  1. 1Review all tags for relevance and remove unused ones
  2. 2Check that trigger conditions are correct and not overly broad
  3. 3Ensure custom variables are documented

How to re-check it

  • GTM workspace has no unused tags and all triggers are documented

Related tools

This issue is best verified with the full FreeSiteAudit crawl rather than a single-point mini tool.