Local fix guide
Site vs GBP NAP Consistency
Business name, address, or phone number on your website differs from what is in your Google Business Profile.
Issue ID: LOCAL-GBP-NAP-001
Severity: moderate
Impact: High
Effort: S
Use this article when
- You need deeper remediation guidance than the issue card can show.
- You want CMS-specific steps before handing the fix to a developer.
- You want a repeatable re-check path after shipping the change.
What this issue is
Business name, address, or phone number on your website differs from what is in your Google Business Profile.
Why it matters
Business name, address, or phone number on your website differs from what is in your Google Business Profile. This affects local visibility and whether nearby customers can quickly confirm you serve their area.
How we detect it
- FreeSiteAudit flags this issue when the rule for LOCAL-GBP-NAP-001 fails and the page evidence points to Dom body.
- You can usually confirm this by checking the page source or the relevant page settings inside your CMS.
Evidence examples
Check the affected page source, rendered output, or relevant CMS setting to confirm the missing or incorrect element.
How to fix it
- 1Compare website NAP with GBP NAP exactly
- 2Standardize the format (e.g., "St." vs "Street")
- 3Update whichever source is incorrect
How to re-check it
- Website and GBP NAP match character-for-character
Related tools
This issue is best verified with the full FreeSiteAudit crawl rather than a single-point mini tool.