Skip to main content
Shopify fix guide

Site vs GBP NAP Consistency on Shopify

Business name, address, or phone number on your website differs from what is in your Google Business Profile.

Issue ID: LOCAL-GBP-NAP-001Severity: moderateEffort: S

Why this matters

Business name, address, or phone number on your website differs from what is in your Google Business Profile. This affects local visibility and whether nearby customers can quickly confirm you serve their area.

Shopify fix path

How to fix this on Shopify

Use theme settings, page settings, or theme code.

  1. 1Find the source of the issue in Shopify admin.
  2. 2Apply the change.
  3. 3Preview and publish.

After you fix it

  • Website and GBP NAP match character-for-character

See every Shopify issue on your site

This is one issue of many the full audit checks. Run a free scan to see what else might be holding your site back.

Run Free Audit