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SEO fix guide

New and Lost Links

Summary of recently acquired and lost backlinks. Monitoring link velocity helps detect negative SEO and track outreach success.

Issue ID: OFFPAGE-NEW-LOST-001
Severity: minor
Impact: Med
Effort: M

Use this article when

  • You need deeper remediation guidance than the issue card can show.
  • You want CMS-specific steps before handing the fix to a developer.
  • You want a repeatable re-check path after shipping the change.
Re-run full audit

What this issue is

Summary of recently acquired and lost backlinks. Monitoring link velocity helps detect negative SEO and track outreach success.

Why it matters

Summary of recently acquired and lost backlinks. Monitoring link velocity helps detect negative SEO and track outreach success. This affects how clearly search engines understand the page and how persuasive it looks in search results.

How we detect it

  • FreeSiteAudit flags this issue when the rule for OFFPAGE-NEW-LOST-001 fails and the page evidence points to Dom body.
  • You can usually confirm this by checking the page source or the relevant page settings inside your CMS.

Evidence examples

Check the affected page source, rendered output, or relevant CMS setting to confirm the missing or incorrect element.

How to fix it

  1. 1Investigate lost links to understand why they were removed
  2. 2Reach out to recover high-value lost links
  3. 3Continue outreach to maintain positive link velocity

How to re-check it

  • New links outnumber lost links in the recent period

Related tools

This issue is best verified with the full FreeSiteAudit crawl rather than a single-point mini tool.