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X-Robots-Tag Header Contains Noindex on Primary URL on Shopify

The primary URL returns an X-Robots-Tag HTTP header with a noindex directive. This tells search engines not to index the page, even if the HTML meta robots tag allows indexing.

Issue ID: CRAWL-XROBOTS-NOINDEX-001Severity: criticalEffort: S

Why this matters

The primary URL returns an X-Robots-Tag HTTP header with a noindex directive. This tells search engines not to index the page, even if the HTML meta robots tag allows indexing. This affects how clearly search engines understand the page and how persuasive it looks in search results.

Shopify fix path

How to fix this on Shopify

Review theme, app, and robots settings.

  1. 1Check if an app or theme customization is adding noindex or blocking rules.
  2. 2Review the robots template and sitemap output.
  3. 3Verify the live URL is indexable.

After you fix it

  • ✓Use curl -I to inspect response headers and confirm X-Robots-Tag no longer contains noindex

Same fix, other platforms

Fix x-robots-tag header contains noindex on primary url on a different CMS

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