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Shopify fix guide

Broken Backlinks on Shopify

External sites link to pages on your site that return 404. These are lost link equity opportunities that can be easily recaptured with redirects.

Issue ID: OFFPAGE-BROKEN-BL-001Severity: moderateEffort: S

Why this matters

External sites link to pages on your site that return 404. These are lost link equity opportunities that can be easily recaptured with redirects. This affects how clearly search engines understand the page and how persuasive it looks in search results.

Shopify fix path

How to fix this on Shopify

Use theme settings, page settings, or theme code.

1Find the source of the issue in Shopify admin.
2Apply the change.
3Preview and publish.

After you fix it

✓All backlinked URLs return 200 or redirect to relevant content

Same fix, other platforms

Fix broken backlinks on a different CMS

Other fixes

More Shopify fixes

Parents

Related guides

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