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Squarespace fix guide

Duplicate Location Pages on Squarespace

Multiple location pages contain near-identical content with only the city name swapped. This is a well-known thin content pattern that search engines penalize.

Issue ID: CT-DUP-LOCATION-001Severity: moderateEffort: L

Why this matters

Multiple location pages contain near-identical content with only the city name swapped. This is a well-known thin content pattern that search engines penalize. This affects clarity, topical depth, and whether a visitor sees an obvious reason to keep reading.

Squarespace fix path

How to fix this on Squarespace

Improve the section flow using blocks.

  1. 1Edit the relevant page.
  2. 2Add section headings, richer copy, and button blocks.
  3. 3Save and republish.

After you fix it

  • ✓Each location page has at least 50% unique content beyond the city name

Same fix, other platforms

Fix duplicate location pages on a different CMS

Other fixes

More Squarespace fixes

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