Free Backlink Checker
Check your backlink profile — see referring domains, top links, anchor text, and link quality.
How does your site compare?
The average first-page Google result has 3.8x more backlinks than results in positions 2–10, with a median of 35+ referring domains.
Based on backlink profile analysis of top-ranking pages across competitive small business search queries.
Your site has a healthy mix of dofollow links from diverse, relevant referring domains with natural anchor text.
How to improve your backlinks
Build high-quality backlinks by creating link-worthy content, conducting outreach, and leveraging existing relationships.
- 1Audit your current backlink profile to identify your strongest links and any toxic ones.
- 2Create link-worthy content: original research, comprehensive guides, infographics, or free tools.
- 3Reach out to industry blogs, local news sites, and partners for guest posts or mentions.
- 4Reclaim broken links by finding 404 pages that other sites link to, then redirect or recreate them.
- 5List your business in relevant, high-quality directories (industry-specific, local chambers of commerce).
- 6Monitor new and lost backlinks regularly to spot issues early.
Quick tips by platform
WordPress: Use plugins like Redirection to manage 301 redirects for broken backlinks pointing to old URLs.
Any CMS: Add internal links to your most-linked pages to distribute authority across your site.
Shopify: Create a blog section for link-worthy content — product pages rarely attract natural backlinks.
Frequently Asked Questions
What are backlinks and why do they matter?
Backlinks are links from other websites pointing to yours. They act as "votes of confidence" in the eyes of search engines. High-quality backlinks from authoritative sites are one of the strongest ranking signals in Google's algorithm.
What is the difference between dofollow and nofollow links?
Dofollow links pass SEO authority (link equity) to your site and directly help rankings. Nofollow links include a rel="nofollow" attribute that tells search engines not to pass authority. Both types can drive referral traffic, but dofollow links carry more SEO value.
How many backlinks do I need to rank?
There's no magic number — quality matters far more than quantity. One link from a high-authority site (like a major news outlet) can be worth more than hundreds of links from low-quality directories. Focus on earning relevant, authoritative links in your niche.
What are toxic backlinks and should I disavow them?
Toxic backlinks come from spammy, low-quality, or irrelevant sites. They can potentially harm your rankings. If you notice a sudden influx of suspicious links, you can use Google's Disavow Tool. However, Google is generally good at ignoring spammy links, so only disavow if you see a clear negative impact.
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