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Your real estate website isn't generating quality leads

Buyers and sellers start their search online. Our free audit shows the SEO and conversion issues keeping leads on Zillow instead of your site.

Audit My Real Estate Website, FreeSee sample report

Common issues we find on real estate websites

These are real issues from our audits, not hypothetical problems.

critical

No neighborhood/area pages

Missing from "homes for sale in [neighborhood]" searches

SEO
high

Missing RealEstateAgent schema

Agent not appearing in knowledge panels or rich results

Technical
high

No IDX/listing integration CTAs

Visitors can't search properties on your site

Content
medium

Missing market report content

Losing authority-building content opportunities

Content
medium

Poor mobile property browsing experience

76% of home searches start on mobile

Mobile

Industry benchmarks

Average real estate website scores 39/100

Real estate sites typically fail on neighborhood SEO, agent branding, and mobile property browsing experience.

64% lack neighborhood landing pages

Most agents rely entirely on IDX for search, missing organic traffic from neighborhood-specific searches.

Why real estate need a strong website

97%

home buyers use the internet in their search

National Association of Realtors Profile of Buyers/Sellers

76%

home searches start on a mobile device

NAR Real Estate in a Digital Age Report

Agents with

Agents with strong websites generate 3x more leads than portal-dependent agents

Inman Real Estate Technology Survey

Top fixes for real estate websites

  1. 1Create neighborhood/area landing pages for each market you serve
  2. 2Add RealEstateAgent schema with your credentials and service areas
  3. 3Add prominent property search and "Get a Home Valuation" CTAs
  4. 4Publish monthly market reports to build local authority
  5. 5Optimize property listings and images for mobile browsing

Free tools for real estate

Free Meta Title Checker

See exactly how your page title appears in Google results

Free Meta Description Checker

Improve click-through rates from search results

Free CTA Visibility Check

See if visitors know what to do when they land on your site

Free NAP Consistency Check

Inconsistent NAP hurts local rankings. Find mismatches

Frequently Asked Questions

Why do real estate agents need their own website?
Portals like Zillow charge for leads from YOUR listings. Your own website lets you capture leads directly, build your brand, rank for local searches, and own the relationship with potential clients.
How do neighborhood pages help with SEO?
Buyers search "homes for sale in [neighborhood]." Without dedicated pages, you're invisible for these searches. Each neighborhood page targets local keywords and establishes you as the area expert.
What content should a real estate agent publish?
Monthly market reports, neighborhood guides, first-time buyer tips, and home selling checklists. This content builds authority, drives organic traffic, and positions you as the trusted local expert.
How does this audit differ from portal analytics?
Portal analytics show listing performance. Our audit shows your website's technical health, SEO gaps, and conversion barriers: the factors that determine whether clients find YOU instead of your competitors.

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