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The free preview is instant (~30 seconds). Paid reports are generated and emailed within 2-3 minutes of payment.

9 categories: SEO & Search Visibility, Website Performance & Speed, Mobile Experience, Security & Privacy, Accessibility, Content & Messaging, Technical Health, Trust & Credibility, and Local SEO & Google Business. Each category is scored independently, and we provide specific evidence and fix instructions for every issue found.

Do I need technical knowledge?

Not at all. Reports are written in plain language with prioritized, step-by-step recommendations. Each issue is labeled with who can fix it, and many are things you can do yourself without touching code.

How accurate is the analysis?

We analyze your actual live website, checking real page speed, real HTML structure, and real content. Every finding comes with specific evidence from your site, so you can verify it yourself.

Absolutely. We only use your email to deliver your report. No spam, no sharing with third parties. We analyze publicly accessible pages (the same thing Google sees). We never store passwords, we don't access admin panels, and we never sell your data. All connections are encrypted with 256-bit SSL. See our Privacy Policy for full details.

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Who built FreeSiteAudit?

FreeSiteAudit was built by web professionals who wanted to make professional-grade website audits accessible to every business owner. We combined real-world SEO and web development experience with automation to deliver clear, actionable reports.

March 4, 2026·10 min read·Checklists

Website Audit Checklist 2026: The Complete Guide for Small Business Owners

The only website audit checklist you need for 2026. 50+ actionable checkpoints across performance, SEO, mobile, security, and conversions.

Running a website audit sounds technical, complicated, and time-consuming. And if you're doing it wrong, it absolutely is.

But here's the truth: you don't need to be a web developer or SEO expert to audit your own website. You just need a systematic checklist and the discipline to work through it.

This is that checklist.

We've audited thousands of small business websites and distilled everything into a single, actionable guide. Follow this step-by-step and you'll catch 95% of the issues silently costing you customers, traffic, and revenue.

Print this. Bookmark it. Share it with your team. Then actually use it.

How to Use This Checklist

We've broken the audit into 9 major categories. Each category has a mix of critical (🔴), important (🟡), and nice-to-have (🟢) items.

Strategy:

Start with all the 🔴 critical items across every category
Then tackle 🟡 important items
Finally, work through 🟢 nice-to-haves as time permits

Every item includes why it matters and how to check/fix it. No jargon, no fluff. Just what you need to know.

Estimated time to complete the full audit: 2-4 hours spread over a week. The ROI? Potentially thousands of dollars in monthly revenue.

Let's dive in.

1. Performance & Speed

Why it matters: 53% of mobile users abandon a site that takes longer than 3 seconds to load. Every second of delay reduces conversions by about 7%. Speed isn't just a nice-to-have. It's the foundation everything else is built on.

✅ Checklist

🔴 Page load time under 3 seconds on mobile

Test at: Google PageSpeed Insights
Target: Load time <3s on mobile, ideally <2s
Fix: Compress images, enable caching, upgrade hosting

🔴 First Contentful Paint (FCP) under 1.8 seconds

What it is: Time until user sees something on screen
Test at: PageSpeed Insights (same tool as above)
Fix: Defer non-critical JavaScript, optimize above-fold content

🔴 Largest Contentful Paint (LCP) under 2.5 seconds

What it is: Time until main content is visible
Test at: PageSpeed Insights
Fix: Optimize largest image/element, use lazy loading

🟡 Cumulative Layout Shift (CLS) under 0.1

What it is: Does content jump around while loading?
Test at: PageSpeed Insights
Fix: Set explicit width/height on images, reserve space for ads

🟡 Images optimized (WebP or compressed)

Check: Right-click any image → Properties → see file size
Target: Most images under 200KB
Fix: Use TinyPNG or convert to WebP format

🟡 Browser caching enabled

Test at: GTmetrix.com (free account)
Fix: Add caching headers (ask your hosting provider or use a plugin)

🟢 CSS and JavaScript minified

What it is: Remove unnecessary characters from code
Test at: PageSpeed Insights (will flag if needed)
Fix: Use a minification plugin or build tool

🟢 Content Delivery Network (CDN) in use

What it is: Serve content from servers closer to users
Popular options: Cloudflare (free plan available)
Fix: Point your DNS to Cloudflare, enable CDN

2. Mobile Responsiveness

Why it matters: Over 60% of web traffic comes from mobile devices. If your site doesn't work on phones, you're ignoring the majority of your potential customers.

✅ Checklist

🔴 Site is mobile-responsive (adapts to screen size)

Test: Open your site on your phone, try different pages
Alternative: Use Google's Mobile-Friendly Test
Fix: Use a responsive theme or redesign

🔴 Text is readable without zooming

Test: Open any page on phone, can you read without pinching?
Target: Minimum 16px font size
Fix: Adjust CSS font-size property

🔴 Buttons and links are tappable (44x44px minimum)

Test: Try tapping all buttons on mobile
Problem: If you miss or hit the wrong button, it's too small
Fix: Increase button padding and size in CSS

🟡 No horizontal scrolling

Test: Scroll through every page on mobile
Problem: Content wider than screen, requires left-right scrolling
Fix: Use max-width: 100% on images and containers

🟡 Forms are usable on mobile

Test: Try filling out contact form on phone
Check: Input fields large enough, keyboard doesn't cover submit button
Fix: Use proper input types (type="tel", "email"), increase field size

🟡 Phone number is click-to-call

Test: Tap your phone number on mobile
Expected: Phone dialer opens automatically
Fix: Use 555-123-4567

🟢 Touch targets well-spaced (8px minimum)

What it is: Enough space between tappable elements
Problem: User taps wrong link by accident
Fix: Add padding/margin around links and buttons

🟢 Mobile menu works smoothly

Test: Open hamburger menu, try all links
Check: Menu opens, closes, links work, no visual glitches
Fix: Test on multiple devices, simplify if needed

3. SEO Fundamentals

Why it matters: 75% of users never scroll past the first page of search results. If you're not ranking, you're invisible. SEO brings free, qualified traffic to your site 24/7.

✅ Checklist

🔴 Every page has a unique title tag

Check: View page source, look for </code> tag</li><li>Format: [Keyword] in [Location] | [Business Name]</li><li>Fix: Add/edit title tags in your CMS or HTML</li></ul><p class="text-text-secondary leading-relaxed my-4"><strong class="text-text-primary">🔴 Title tags are 50-60 characters</strong></p><ul class="list-disc pl-5 space-y-1.5 my-4 text-text-secondary"><li>Check: Character count tool (wordcounter.net)</li><li>Why: Longer titles get cut off in search results</li><li>Fix: Rewrite to be concise but descriptive</li></ul><p class="text-text-secondary leading-relaxed my-4"><strong class="text-text-primary">🔴 Site has SSL certificate (https://)</strong></p><ul class="list-disc pl-5 space-y-1.5 my-4 text-text-secondary"><li>Check: Does URL start with https?</li><li>Test: Look for lock icon in browser bar</li><li>Fix: Get free SSL from Let's Encrypt or your hosting provider</li></ul><p class="text-text-secondary leading-relaxed my-4"><strong class="text-text-primary">🟡 Every page has a unique meta description</strong></p><ul class="list-disc pl-5 space-y-1.5 my-4 text-text-secondary"><li>Check: View source, look for <code class="bg-surface-panel px-1.5 py-0.5 rounded text-sm text-accent-strong"><meta name="description"></code></li><li>Length: 150-160 characters</li><li>Fix: Write compelling descriptions with CTA</li></ul><p class="text-text-secondary leading-relaxed my-4"><strong class="text-text-primary">🟡 H1 tag on every page (and only one)</strong></p><ul class="list-disc pl-5 space-y-1.5 my-4 text-text-secondary"><li>Check: View source, search for <code class="bg-surface-panel px-1.5 py-0.5 rounded text-sm text-accent-strong"><h1></code></li><li>Should be: Page title, includes target keyword</li><li>Fix: Wrap your main heading in <code class="bg-surface-panel px-1.5 py-0.5 rounded text-sm text-accent-strong"><h1></code> tags</li></ul><p class="text-text-secondary leading-relaxed my-4"><strong class="text-text-primary">🟡 All images have descriptive alt text</strong></p><ul class="list-disc pl-5 space-y-1.5 my-4 text-text-secondary"><li>Check: Right-click image → Inspect → look for alt="..."</li><li>Fix: Add alt text describing what's in the image + context</li></ul><p class="text-text-secondary leading-relaxed my-4"><strong class="text-text-primary">🟡 XML sitemap exists and is submitted to Google</strong></p><ul class="list-disc pl-5 space-y-1.5 my-4 text-text-secondary"><li>Check: Visit yourdomain.com/sitemap.xml</li><li>Submit: Google Search Console → Sitemaps</li><li>Fix: Generate with plugin (Yoast for WordPress) or manually</li></ul><p class="text-text-secondary leading-relaxed my-4"><strong class="text-text-primary">🟡 Robots.txt file exists</strong></p><ul class="list-disc pl-5 space-y-1.5 my-4 text-text-secondary"><li>Check: Visit yourdomain.com/robots.txt</li><li>Should allow: Googlebot to crawl your site</li><li>Fix: Create robots.txt with "User-agent: * / Allow: /"</li></ul><p class="text-text-secondary leading-relaxed my-4"><strong class="text-text-primary">🟢 Internal linking structure (pages link to each other)</strong></p><ul class="list-disc pl-5 space-y-1.5 my-4 text-text-secondary"><li>Check: Click around your site, can you reach every page?</li><li>Goal: No "orphan" pages (pages with no links to them)</li><li>Fix: Add contextual links between related pages</li></ul><p class="text-text-secondary leading-relaxed my-4"><strong class="text-text-primary">🟢 Structured data (Schema markup) implemented</strong></p><ul class="list-disc pl-5 space-y-1.5 my-4 text-text-secondary"><li>Check: Google's Rich Results Test</li><li>For local businesses: LocalBusiness schema</li><li>Fix: Use schema generator or plugin</li></ul><p class="text-text-secondary leading-relaxed my-4"><strong class="text-text-primary">🟢 Canonical tags prevent duplicate content</strong></p><ul class="list-disc pl-5 space-y-1.5 my-4 text-text-secondary"><li>Check: View source, look for <code class="bg-surface-panel px-1.5 py-0.5 rounded text-sm text-accent-strong"><link rel="canonical"></code></li><li>Why: Tells Google which version of a page is the "main" one</li><li>Fix: Add canonical tags to all pages</li></ul><hr class="my-8 border-border"/><h2 class="text-2xl font-bold text-text-primary mt-10 mb-4">4. Content Quality</h2><p class="text-text-secondary leading-relaxed my-4">Why it matters: <strong class="text-text-primary">Content is how you communicate value.</strong> Thin, vague, or outdated content tells visitors (and Google) that you don't care. Quality content builds trust and converts.</p><h3 class="text-xl font-semibold text-text-primary mt-8 mb-3">✅ Checklist</h3><p class="text-text-secondary leading-relaxed my-4"><strong class="text-text-primary">🔴 Every page has a clear purpose and CTA</strong></p><ul class="list-disc pl-5 space-y-1.5 my-4 text-text-secondary"><li>Check: Read each page, what action should the user take?</li><li>Examples: Call Now, Book Online, Request Quote, Learn More</li><li>Fix: Add prominent CTAs on every page</li></ul><p class="text-text-secondary leading-relaxed my-4"><strong class="text-text-primary">🔴 Contact information is easy to find</strong></p><ul class="list-disc pl-5 space-y-1.5 my-4 text-text-secondary"><li>Test: Can you find phone/email within 5 seconds on any page?</li><li>Best practice: Header and footer on every page</li><li>Fix: Add to site-wide header/footer</li></ul><p class="text-text-secondary leading-relaxed my-4"><strong class="text-text-primary">🟡 Content is unique (not copied from competitors)</strong></p><ul class="list-disc pl-5 space-y-1.5 my-4 text-text-secondary"><li>Check: Copy a sentence, paste into Google in quotes</li><li>If it appears elsewhere: It's duplicate content</li><li>Fix: Rewrite in your own words</li></ul><p class="text-text-secondary leading-relaxed my-4"><strong class="text-text-primary">🟡 No "thin" content (pages with <300 words)</strong></p><ul class="list-disc pl-5 space-y-1.5 my-4 text-text-secondary"><li>Check: Word count of each page</li><li>Target: 300+ for basic pages, 600+ for service pages, 1000+ for blog posts</li><li>Fix: Expand with details, benefits, FAQs</li></ul><p class="text-text-secondary leading-relaxed my-4"><strong class="text-text-primary">🟡 Content is up-to-date (no old dates, outdated info)</strong></p><ul class="list-disc pl-5 space-y-1.5 my-4 text-text-secondary"><li>Check: Read through pages, look for 2020-2023 references</li><li>Problem: "We're hiring for 2023!" in 2026 looks abandoned</li><li>Fix: Update dates, stats, examples</li></ul><p class="text-text-secondary leading-relaxed my-4"><strong class="text-text-primary">🟡 Business hours and location are accurate</strong></p><ul class="list-disc pl-5 space-y-1.5 my-4 text-text-secondary"><li>Check: Do hours match your actual hours?</li><li>Check: Is address identical to Google Business Profile?</li><li>Fix: Update to match reality</li></ul><p class="text-text-secondary leading-relaxed my-4"><strong class="text-text-primary">🟢 Testimonials and reviews are visible</strong></p><ul class="list-disc pl-5 space-y-1.5 my-4 text-text-secondary"><li>Check: Are customer quotes/reviews on homepage or service pages?</li><li>Goal: Show social proof prominently</li><li>Fix: Add testimonial section to homepage</li></ul><p class="text-text-secondary leading-relaxed my-4"><strong class="text-text-primary">🟢 About page tells your story</strong></p><ul class="list-disc pl-5 space-y-1.5 my-4 text-text-secondary"><li>Check: Does About page exist? Is it just generic fluff?</li><li>Should include: Who you are, experience, why customers should trust you</li><li>Fix: Rewrite with specifics and personality</li></ul><p class="text-text-secondary leading-relaxed my-4"><strong class="text-text-primary">🟢 Privacy policy and terms of service exist</strong></p><ul class="list-disc pl-5 space-y-1.5 my-4 text-text-secondary"><li>Check: Links in footer?</li><li>Why: Builds trust, required for Google Ads and many payment processors</li><li>Fix: Use a generator (termsfeed.com) or hire a lawyer</li></ul><hr class="my-8 border-border"/><h2 class="text-2xl font-bold text-text-primary mt-10 mb-4">5. User Experience (UX)</h2><p class="text-text-secondary leading-relaxed my-4">Why it matters: <strong class="text-text-primary">88% of online consumers are less likely to return to a site after a bad experience.</strong> You can have great content and perfect SEO, but if the site is frustrating to use, visitors leave.</p><h3 class="text-xl font-semibold text-text-primary mt-8 mb-3">✅ Checklist</h3><p class="text-text-secondary leading-relaxed my-4"><strong class="text-text-primary">🔴 Navigation is clear and intuitive</strong></p><ul class="list-disc pl-5 space-y-1.5 my-4 text-text-secondary"><li>Test: Can a first-time visitor find your services in under 10 seconds?</li><li>Menu: Keep to 5-7 main items, use clear labels</li><li>Fix: Simplify navigation, remove jargon</li></ul><p class="text-text-secondary leading-relaxed my-4"><strong class="text-text-primary">🔴 No broken links (404 errors)</strong></p><ul class="list-disc pl-5 space-y-1.5 my-4 text-text-secondary"><li>Check: Use Broken Link Checker (free tool)</li><li>Problem: Clicking a link that goes nowhere</li><li>Fix: Update or remove broken links</li></ul><p class="text-text-secondary leading-relaxed my-4"><strong class="text-text-primary">🔴 Forms work correctly</strong></p><ul class="list-disc pl-5 space-y-1.5 my-4 text-text-secondary"><li>Test: Fill out and submit every form on your site</li><li>Check: Do you receive the submission?</li><li>Fix: Test email delivery, check spam folder, fix form settings</li></ul><p class="text-text-secondary leading-relaxed my-4"><strong class="text-text-primary">🟡 Search bar (if applicable) returns relevant results</strong></p><ul class="list-disc pl-5 space-y-1.5 my-4 text-text-secondary"><li>Test: Search for a service you offer</li><li>Expected: Relevant pages appear</li><li>Fix: Improve search functionality or remove if not needed</li></ul><p class="text-text-secondary leading-relaxed my-4"><strong class="text-text-primary">🟡 404 error page is helpful (not generic)</strong></p><ul class="list-disc pl-5 space-y-1.5 my-4 text-text-secondary"><li>Test: Visit yourdomain.com/random-fake-page</li><li>Should include: Link back to homepage, search bar, or site navigation</li><li>Fix: Create custom 404 page</li></ul><p class="text-text-secondary leading-relaxed my-4"><strong class="text-text-primary">🟡 Pop-ups don't cover content immediately</strong></p><ul class="list-disc pl-5 space-y-1.5 my-4 text-text-secondary"><li>Test: Visit site, do pop-ups block content instantly?</li><li>Problem: Google penalizes "intrusive interstitials"</li><li>Fix: Delay pop-ups or make them easy to dismiss</li></ul><p class="text-text-secondary leading-relaxed my-4"><strong class="text-text-primary">🟢 Footer includes important links</strong></p><ul class="list-disc pl-5 space-y-1.5 my-4 text-text-secondary"><li>Check: Does footer have contact info, service links, legal pages?</li><li>Fix: Add comprehensive footer to every page</li></ul><p class="text-text-secondary leading-relaxed my-4"><strong class="text-text-primary">🟢 Site has consistent branding (colors, fonts)</strong></p><ul class="list-disc pl-5 space-y-1.5 my-4 text-text-secondary"><li>Test: Click through pages, does design feel cohesive?</li><li>Fix: Use a consistent color palette and 2-3 fonts max</li></ul><hr class="my-8 border-border"/><h2 class="text-2xl font-bold text-text-primary mt-10 mb-4">6. Local SEO (For Local Businesses)</h2><p class="text-text-secondary leading-relaxed my-4">Why it matters: <strong class="text-text-primary">46% of all Google searches are looking for local information.</strong> If you serve customers in a specific area, local SEO is non-negotiable.</p><h3 class="text-xl font-semibold text-text-primary mt-8 mb-3">✅ Checklist</h3><p class="text-text-secondary leading-relaxed my-4"><strong class="text-text-primary">🔴 Google Business Profile claimed and verified</strong></p><ul class="list-disc pl-5 space-y-1.5 my-4 text-text-secondary"><li>Check: Search your business name + city</li><li>You should see: Your listing with hours, photos, reviews</li><li>Fix: Claim at business.google.com</li></ul><p class="text-text-secondary leading-relaxed my-4"><strong class="text-text-primary">🔴 NAP (Name, Address, Phone) is consistent everywhere</strong></p><ul class="list-disc pl-5 space-y-1.5 my-4 text-text-secondary"><li>Check: Compare NAP on website, Google, Yelp, Facebook</li><li>Problem: "123 Main St" vs "123 Main Street" confuses Google</li><li>Fix: Use identical formatting everywhere</li></ul><p class="text-text-secondary leading-relaxed my-4"><strong class="text-text-primary">🔴 Service area or location in title tags</strong></p><ul class="list-disc pl-5 space-y-1.5 my-4 text-text-secondary"><li>Check: Do title tags include city/region?</li><li>Example: "Plumber in Austin, TX" not just "Plumber"</li><li>Fix: Add location to title tags</li></ul><p class="text-text-secondary leading-relaxed my-4"><strong class="text-text-primary">🟡 Google Business Profile is 100% complete</strong></p><ul class="list-disc pl-5 space-y-1.5 my-4 text-text-secondary"><li>Check: All fields filled (hours, services, description, photos)</li><li>Goal: 10+ photos, full business description, categories selected</li><li>Fix: Log into GBP and complete every section</li></ul><p class="text-text-secondary leading-relaxed my-4"><strong class="text-text-primary">🟡 Actively collecting Google reviews</strong></p><ul class="list-disc pl-5 space-y-1.5 my-4 text-text-secondary"><li>Check: How many reviews do you have? When was the last one?</li><li>Goal: Minimum 2-3 new reviews per month</li><li>Fix: Send review request link after every job</li></ul><p class="text-text-secondary leading-relaxed my-4"><strong class="text-text-primary">🟡 Listed in relevant directories</strong></p><ul class="list-disc pl-5 space-y-1.5 my-4 text-text-secondary"><li>Check: Are you on Yelp, Bing Places, Apple Maps?</li><li>Industry-specific: Avvo (lawyers), Healthgrades (doctors), etc.</li><li>Fix: Claim and optimize each listing</li></ul><p class="text-text-secondary leading-relaxed my-4"><strong class="text-text-primary">🟢 Location pages for each service area</strong></p><ul class="list-disc pl-5 space-y-1.5 my-4 text-text-secondary"><li>Check: Do you have dedicated pages for each city you serve?</li><li>Example: "Plumbing in Austin" + "Plumbing in Round Rock"</li><li>Fix: Create location pages with unique content</li></ul><p class="text-text-secondary leading-relaxed my-4"><strong class="text-text-primary">🟢 Embedded Google Map on contact page</strong></p><ul class="list-disc pl-5 space-y-1.5 my-4 text-text-secondary"><li>Check: Contact page has a map showing your location?</li><li>Fix: Embed Google Map iframe</li></ul><hr class="my-8 border-border"/><h2 class="text-2xl font-bold text-text-primary mt-10 mb-4">7. Security & Trust</h2><p class="text-text-secondary leading-relaxed my-4">Why it matters: <strong class="text-text-primary">84% of users will abandon a purchase if data is sent over an unsecured connection.</strong> Security builds trust, and trust converts.</p><h3 class="text-xl font-semibold text-text-primary mt-8 mb-3">✅ Checklist</h3><p class="text-text-secondary leading-relaxed my-4"><strong class="text-text-primary">🔴 SSL certificate installed (https://)</strong></p><ul class="list-disc pl-5 space-y-1.5 my-4 text-text-secondary"><li>Covered in SEO section. Critical for both</li><li>Check: URL starts with https, lock icon visible</li><li>Fix: Install free SSL via Let's Encrypt</li></ul><p class="text-text-secondary leading-relaxed my-4"><strong class="text-text-primary">🟡 No mixed content warnings (http + https)</strong></p><ul class="list-disc pl-5 space-y-1.5 my-4 text-text-secondary"><li>Test: Open browser console (F12), look for warnings</li><li>Problem: Some content (images, scripts) loading over http</li><li>Fix: Update all internal links to https</li></ul><p class="text-text-secondary leading-relaxed my-4"><strong class="text-text-primary">🟡 Plugins and themes are up-to-date</strong></p><ul class="list-disc pl-5 space-y-1.5 my-4 text-text-secondary"><li>Check: CMS dashboard (WordPress, Shopify, etc.)</li><li>Problem: Outdated software = security vulnerabilities</li><li>Fix: Update everything, remove unused plugins</li></ul><p class="text-text-secondary leading-relaxed my-4"><strong class="text-text-primary">🟡 Privacy policy exists and is linked in footer</strong></p><ul class="list-disc pl-5 space-y-1.5 my-4 text-text-secondary"><li>Check: Footer has link to Privacy Policy</li><li>Why: Legally required in many jurisdictions, builds trust</li><li>Fix: Use a privacy policy generator or hire a lawyer</li></ul><p class="text-text-secondary leading-relaxed my-4"><strong class="text-text-primary">🟢 Contact form uses CAPTCHA (to prevent spam)</strong></p><ul class="list-disc pl-5 space-y-1.5 my-4 text-text-secondary"><li>Check: Does form have "I'm not a robot" checkbox?</li><li>Fix: Add Google reCAPTCHA</li></ul><p class="text-text-secondary leading-relaxed my-4"><strong class="text-text-primary">🟢 Site has a backup system</strong></p><ul class="list-disc pl-5 space-y-1.5 my-4 text-text-secondary"><li>Check: When was the last backup?</li><li>Why: If site breaks, you can restore it</li><li>Fix: Enable automated backups via hosting or plugin</li></ul><p class="text-text-secondary leading-relaxed my-4"><strong class="text-text-primary">🟢 Security headers implemented</strong></p><ul class="list-disc pl-5 space-y-1.5 my-4 text-text-secondary"><li>Test: securityheaders.com</li><li>Includes: X-Frame-Options, Content-Security-Policy</li><li>Fix: Work with developer or use security plugin</li></ul><hr class="my-8 border-border"/><h2 class="text-2xl font-bold text-text-primary mt-10 mb-4">After the Audit: Next Steps</h2><p class="text-text-secondary leading-relaxed my-4">You've just completed a comprehensive website audit. Now what?</p><h3 class="text-xl font-semibold text-text-primary mt-8 mb-3">1. Prioritize</h3><p class="text-text-secondary leading-relaxed my-4">Don't try to fix everything at once. Focus on:</p><ul class="list-disc pl-5 space-y-1.5 my-4 text-text-secondary"><li><strong class="text-text-primary">This week:</strong> All 🔴 critical items</li><li><strong class="text-text-primary">This month:</strong> All 🟡 important items</li><li><strong class="text-text-primary">Next quarter:</strong> 🟢 nice-to-have items</li></ul><h3 class="text-xl font-semibold text-text-primary mt-8 mb-3">2. Track Progress</h3><p class="text-text-secondary leading-relaxed my-4">Create a spreadsheet with:</p><ul class="list-disc pl-5 space-y-1.5 my-4 text-text-secondary"><li>Issue description</li><li>Category (Performance, SEO, etc.)</li><li>Priority (critical, important, nice-to-have)</li><li>Status (not started, in progress, completed)</li><li>Date completed</li></ul><h3 class="text-xl font-semibold text-text-primary mt-8 mb-3">3. Measure Results</h3><p class="text-text-secondary leading-relaxed my-4">Before you start fixing issues, record your baseline:</p><ul class="list-disc pl-5 space-y-1.5 my-4 text-text-secondary"><li>Current Google ranking for key terms</li><li>Monthly website traffic (Google Analytics)</li><li>Conversion rate (leads or sales per 100 visitors)</li><li>Page load time (PageSpeed Insights)</li></ul><p class="text-text-secondary leading-relaxed my-4">Check again in 30, 60, and 90 days to measure improvement.</p><h3 class="text-xl font-semibold text-text-primary mt-8 mb-3">4. Make It a Habit</h3><p class="text-text-secondary leading-relaxed my-4">Websites degrade over time. Plugins update. Images get added. Content goes stale. Links break.</p><p class="text-text-secondary leading-relaxed my-4"><strong class="text-text-primary">Run this audit every quarter.</strong> Put it on your calendar. It's the only way to ensure your site stays healthy long-term.</p><hr class="my-8 border-border"/><h2 class="text-2xl font-bold text-text-primary mt-10 mb-4">The Shortcut: Automated Audits</h2><p class="text-text-secondary leading-relaxed my-4">Going through this checklist manually is valuable. You'll learn a ton about your website. But it's also time-consuming.</p><p class="text-text-secondary leading-relaxed my-4">The good news? Modern AI-powered tools can run this exact audit in under 60 seconds and give you a detailed report with prioritized action items.</p><p class="text-text-secondary leading-relaxed my-4"><strong class="text-text-primary"><a href="https://freesiteaudit.com" class="text-accent hover:text-accent-strong underline">Get your free automated audit →</a></strong>. Our AI checks 50+ factors across performance, SEO, mobile, security, UX, and content. You get an instant score, category breakdowns, and your top 3 critical issues to fix first.</p><p class="text-text-secondary leading-relaxed my-4">No account needed. Just enter your URL and email to get your report.</p><p class="text-text-secondary leading-relaxed my-4">Think of it as your first-pass audit. The automated tool catches 95% of issues instantly. Then you can use this checklist to dive deeper on any areas that need attention.</p><hr class="my-8 border-border"/><h2 class="text-2xl font-bold text-text-primary mt-10 mb-4">Final Thoughts</h2><p class="text-text-secondary leading-relaxed my-4">A website audit sounds like busy work. Something you do once and forget about.</p><p class="text-text-secondary leading-relaxed my-4">But the businesses that treat audits as an ongoing practice? They're the ones who show up first on Google, convert better, and grow faster than their competitors.</p><p class="text-text-secondary leading-relaxed my-4">The difference between a 1.5% and a 4% conversion rate can be worth tens of thousands of dollars per year, all from fixing issues you didn't even know existed.</p><p class="text-text-secondary leading-relaxed my-4">Print this checklist. Use it. Share it. Make it a quarterly ritual.</p><p class="text-text-secondary leading-relaxed my-4">Your website is open 24/7. Make sure it's working as hard as you are.</p></div><div class="mt-10 border-t border-border pt-8 space-y-6"><div><h3 class="text-sm font-semibold text-text-muted uppercase tracking-wider mb-3">Related Tools</h3><div class="flex flex-wrap gap-2"><a class="inline-flex items-center gap-1.5 bg-surface-panel/60 hover:bg-surface-panel text-sm text-text-secondary hover:text-accent px-3 py-1.5 rounded-lg transition-colors" href="/tools/speed-snapshot">Speed Snapshot →</a><a class="inline-flex items-center gap-1.5 bg-surface-panel/60 hover:bg-surface-panel text-sm text-text-secondary hover:text-accent px-3 py-1.5 rounded-lg transition-colors" href="/tools/meta-title-checker">Meta Title Checker →</a><a class="inline-flex items-center gap-1.5 bg-surface-panel/60 hover:bg-surface-panel text-sm text-text-secondary hover:text-accent px-3 py-1.5 rounded-lg transition-colors" href="/tools/sitemap-checker">Sitemap Checker →</a><a class="inline-flex items-center gap-1.5 bg-surface-panel/60 hover:bg-surface-panel text-sm text-text-secondary hover:text-accent px-3 py-1.5 rounded-lg transition-colors" href="/tools/click-to-call-check">Click-to-Call Check →</a><a class="inline-flex items-center gap-1.5 bg-surface-panel/60 hover:bg-surface-panel text-sm text-text-secondary hover:text-accent px-3 py-1.5 rounded-lg transition-colors" href="/tools/trust-signals">Trust Signals Check →</a></div></div><div><h3 class="text-sm font-semibold text-text-muted uppercase tracking-wider mb-3">Related Fixes</h3><div class="flex flex-wrap gap-2"><a class="inline-flex items-center gap-1.5 bg-surface-panel/60 hover:bg-surface-panel text-sm text-text-secondary hover:text-accent px-3 py-1.5 rounded-lg transition-colors" href="/fixes/perf-load-001">PERF-LOAD-001 →</a><a class="inline-flex items-center gap-1.5 bg-surface-panel/60 hover:bg-surface-panel text-sm text-text-secondary hover:text-accent px-3 py-1.5 rounded-lg transition-colors" href="/fixes/seo-title-001">SEO-TITLE-001 →</a><a class="inline-flex items-center gap-1.5 bg-surface-panel/60 hover:bg-surface-panel text-sm text-text-secondary hover:text-accent px-3 py-1.5 rounded-lg transition-colors" href="/fixes/mobile-vp-001">MOBILE-VP-001 →</a><a class="inline-flex items-center gap-1.5 bg-surface-panel/60 hover:bg-surface-panel text-sm text-text-secondary hover:text-accent px-3 py-1.5 rounded-lg transition-colors" href="/fixes/sec-ssl-001">SEC-SSL-001 →</a></div></div></div><div class="mt-12"></div><div class="mt-6 bg-gradient-to-r from-accent-subtle to-accent-subtle/50 border border-accent-border rounded-xl p-8 text-center"><h2 class="text-2xl font-bold mb-2">Check your website for free</h2><p class="text-text-muted mb-6">Get an instant score and your top 3 critical issues in under 60 seconds.</p><a class="inline-block bg-accent hover:bg-accent-strong text-text-inverse font-semibold px-10 py-3.5 rounded-lg transition-colors" href="/#free-audit">Get Your Free Audit →</a></div></article><footer class="border-t border-border mt-auto"><nav aria-label="Footer navigation" class="max-w-6xl mx-auto px-4 py-8 sm:py-12"><div class="grid grid-cols-2 md:grid-cols-3 lg:grid-cols-6 gap-6 sm:gap-8"><div class="col-span-2 md:col-span-1"><a class="text-lg font-bold tracking-tight" href="/"><span class="text-accent">Free</span>SiteAudit</a><p class="text-text-muted text-sm mt-3 leading-relaxed">Website audits for business owners and agencies. 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phone\"}}],[\"$\",\"li\",\"1\",{\"dangerouslySetInnerHTML\":{\"__html\":\"Check: Input fields large enough, keyboard doesn't cover submit button\"}}],[\"$\",\"li\",\"2\",{\"dangerouslySetInnerHTML\":{\"__html\":\"Fix: Use proper input types (type=\\\"tel\\\", \\\"email\\\"), increase field size\"}}]]}]\n45:[\"$\",\"p\",\"105\",{\"className\":\"text-text-secondary leading-relaxed my-4\",\"dangerouslySetInnerHTML\":{\"__html\":\"\u003cstrong class=\\\"text-text-primary\\\"\u003e🟡 Phone number is click-to-call\u003c/strong\u003e\"}}]\n46:[\"$\",\"ul\",\"ul-109\",{\"className\":\"list-disc pl-5 space-y-1.5 my-4 text-text-secondary\",\"children\":[[\"$\",\"li\",\"0\",{\"dangerouslySetInnerHTML\":{\"__html\":\"Test: Tap your phone number on mobile\"}}],[\"$\",\"li\",\"1\",{\"dangerouslySetInnerHTML\":{\"__html\":\"Expected: Phone dialer opens automatically\"}}],[\"$\",\"li\",\"2\",{\"dangerouslySetInnerHTML\":{\"__html\":\"Fix: Use \u003ccode class=\\\"bg-surface-panel px-1.5 py-0.5 rounded text-sm text-accent-strong\\\"\u003e\u003ca href=\\\"tel:+15551234567\\\"\u003e555-123-4567\u003c/a\u003e\u003c/code\u003e\"}}]]}]\n47:[\"$\",\"p\",\"110\",{\"className\":\"text-text-secondary leading-relaxed my-4\",\"dangerouslySetInnerHTML\":{\"__html\":\"\u003cstrong class=\\\"text-text-primary\\\"\u003e🟢 Touch targets well-spaced (8px minimum)\u003c/strong\u003e\"}}]\n48:[\"$\",\"ul\",\"ul-114\",{\"className\":\"list-disc pl-5 space-y-1.5 my-4 text-text-secondary\",\"children\":[[\"$\",\"li\",\"0\",{\"dangerouslySetInnerHTML\":{\"__html\":\"What it is: Enough space between tappable elements\"}}],[\"$\",\"li\",\"1\",{\"dangerouslySetInnerHTML\":{\"__html\":\"Problem: User taps wrong link by accident\"}}],[\"$\",\"li\",\"2\",{\"dangerouslySetInnerHTML\":{\"__html\":\"Fix: Add padding/margin around links and buttons\"}}]]}]\n49:[\"$\",\"p\",\"115\",{\"className\":\"text-text-secondary leading-relaxed my-4\",\"dangerouslySetInnerHTML\":{\"__html\":\"\u003cstrong class=\\\"text-text-primary\\\"\u003e🟢 Mobile menu works smoothly\u003c/strong\u003e\"}}]\n4a:[\"$\",\"ul\",\"ul-119\",{\"className\":\""])</script><script>self.__next_f.push([1,"list-disc pl-5 space-y-1.5 my-4 text-text-secondary\",\"children\":[[\"$\",\"li\",\"0\",{\"dangerouslySetInnerHTML\":{\"__html\":\"Test: Open hamburger menu, try all links\"}}],[\"$\",\"li\",\"1\",{\"dangerouslySetInnerHTML\":{\"__html\":\"Check: Menu opens, closes, links work, no visual glitches\"}}],[\"$\",\"li\",\"2\",{\"dangerouslySetInnerHTML\":{\"__html\":\"Fix: Test on multiple devices, simplify if needed\"}}]]}]\n4b:[\"$\",\"hr\",\"120\",{\"className\":\"my-8 border-border\"}]\n4c:[\"$\",\"h2\",\"122\",{\"className\":\"text-2xl font-bold text-text-primary mt-10 mb-4\",\"children\":\"3. SEO Fundamentals\"}]\n4d:[\"$\",\"p\",\"124\",{\"className\":\"text-text-secondary leading-relaxed my-4\",\"dangerouslySetInnerHTML\":{\"__html\":\"Why it matters: \u003cstrong class=\\\"text-text-primary\\\"\u003e75% of users never scroll past the first page of search results.\u003c/strong\u003e If you're not ranking, you're invisible. SEO brings free, qualified traffic to your site 24/7.\"}}]\n4e:[\"$\",\"h3\",\"126\",{\"className\":\"text-xl font-semibold text-text-primary mt-8 mb-3\",\"children\":\"✅ Checklist\"}]\n4f:[\"$\",\"p\",\"128\",{\"className\":\"text-text-secondary leading-relaxed my-4\",\"dangerouslySetInnerHTML\":{\"__html\":\"\u003cstrong class=\\\"text-text-primary\\\"\u003e🔴 Every page has a unique title tag\u003c/strong\u003e\"}}]\n50:[\"$\",\"ul\",\"ul-132\",{\"className\":\"list-disc pl-5 space-y-1.5 my-4 text-text-secondary\",\"children\":[[\"$\",\"li\",\"0\",{\"dangerouslySetInnerHTML\":{\"__html\":\"Check: View page source, look for \u003ccode class=\\\"bg-surface-panel px-1.5 py-0.5 rounded text-sm text-accent-strong\\\"\u003e\u003ctitle\u003e\u003c/code\u003e tag\"}}],[\"$\",\"li\",\"1\",{\"dangerouslySetInnerHTML\":{\"__html\":\"Format: [Keyword] in [Location] | [Business Name]\"}}],[\"$\",\"li\",\"2\",{\"dangerouslySetInnerHTML\":{\"__html\":\"Fix: Add/edit title tags in your CMS or HTML\"}}]]}]\n51:[\"$\",\"p\",\"133\",{\"className\":\"text-text-secondary leading-relaxed my-4\",\"dangerouslySetInnerHTML\":{\"__html\":\"\u003cstrong class=\\\"text-text-primary\\\"\u003e🔴 Title tags are 50-60 characters\u003c/strong\u003e\"}}]\n52:[\"$\",\"ul\",\"ul-137\",{\"className\":\"list-disc pl-5 space-y-1.5 my-4 text-text-secondary\",\"children\":[[\"$\",\"li\",\"0\",{\"dangerouslySetInnerHTML\":{\""])</script><script>self.__next_f.push([1,"__html\":\"Check: Character count tool (wordcounter.net)\"}}],[\"$\",\"li\",\"1\",{\"dangerouslySetInnerHTML\":{\"__html\":\"Why: Longer titles get cut off in search results\"}}],[\"$\",\"li\",\"2\",{\"dangerouslySetInnerHTML\":{\"__html\":\"Fix: Rewrite to be concise but descriptive\"}}]]}]\n53:[\"$\",\"p\",\"138\",{\"className\":\"text-text-secondary leading-relaxed my-4\",\"dangerouslySetInnerHTML\":{\"__html\":\"\u003cstrong class=\\\"text-text-primary\\\"\u003e🔴 Site has SSL certificate (https://)\u003c/strong\u003e\"}}]\n54:[\"$\",\"ul\",\"ul-142\",{\"className\":\"list-disc pl-5 space-y-1.5 my-4 text-text-secondary\",\"children\":[[\"$\",\"li\",\"0\",{\"dangerouslySetInnerHTML\":{\"__html\":\"Check: Does URL start with https?\"}}],[\"$\",\"li\",\"1\",{\"dangerouslySetInnerHTML\":{\"__html\":\"Test: Look for lock icon in browser bar\"}}],[\"$\",\"li\",\"2\",{\"dangerouslySetInnerHTML\":{\"__html\":\"Fix: Get free SSL from Let's Encrypt or your hosting provider\"}}]]}]\n55:[\"$\",\"p\",\"143\",{\"className\":\"text-text-secondary leading-relaxed my-4\",\"dangerouslySetInnerHTML\":{\"__html\":\"\u003cstrong class=\\\"text-text-primary\\\"\u003e🟡 Every page has a unique meta description\u003c/strong\u003e\"}}]\n56:[\"$\",\"ul\",\"ul-147\",{\"className\":\"list-disc pl-5 space-y-1.5 my-4 text-text-secondary\",\"children\":[[\"$\",\"li\",\"0\",{\"dangerouslySetInnerHTML\":{\"__html\":\"Check: View source, look for \u003ccode class=\\\"bg-surface-panel px-1.5 py-0.5 rounded text-sm text-accent-strong\\\"\u003e\u003cmeta name=\\\"description\\\"\u003e\u003c/code\u003e\"}}],[\"$\",\"li\",\"1\",{\"dangerouslySetInnerHTML\":{\"__html\":\"Length: 150-160 characters\"}}],[\"$\",\"li\",\"2\",{\"dangerouslySetInnerHTML\":{\"__html\":\"Fix: Write compelling descriptions with CTA\"}}]]}]\n57:[\"$\",\"p\",\"148\",{\"className\":\"text-text-secondary leading-relaxed my-4\",\"dangerouslySetInnerHTML\":{\"__html\":\"\u003cstrong class=\\\"text-text-primary\\\"\u003e🟡 H1 tag on every page (and only one)\u003c/strong\u003e\"}}]\n58:[\"$\",\"ul\",\"ul-152\",{\"className\":\"list-disc pl-5 space-y-1.5 my-4 text-text-secondary\",\"children\":[[\"$\",\"li\",\"0\",{\"dangerouslySetInnerHTML\":{\"__html\":\"Check: View source, search for \u003ccode class=\\\"bg-surface-panel px-1.5 py-0.5 rounded text-sm text-accent-strong\\\"\u003e\u003ch1\u003e\u003c/code\u003e"])</script><script>self.__next_f.push([1,"\"}}],[\"$\",\"li\",\"1\",{\"dangerouslySetInnerHTML\":{\"__html\":\"Should be: Page title, includes target keyword\"}}],[\"$\",\"li\",\"2\",{\"dangerouslySetInnerHTML\":{\"__html\":\"Fix: Wrap your main heading in \u003ccode class=\\\"bg-surface-panel px-1.5 py-0.5 rounded text-sm text-accent-strong\\\"\u003e\u003ch1\u003e\u003c/code\u003e tags\"}}]]}]\n59:[\"$\",\"p\",\"153\",{\"className\":\"text-text-secondary leading-relaxed my-4\",\"dangerouslySetInnerHTML\":{\"__html\":\"\u003cstrong class=\\\"text-text-primary\\\"\u003e🟡 All images have descriptive alt text\u003c/strong\u003e\"}}]\n5a:[\"$\",\"ul\",\"ul-156\",{\"className\":\"list-disc pl-5 space-y-1.5 my-4 text-text-secondary\",\"children\":[[\"$\",\"li\",\"0\",{\"dangerouslySetInnerHTML\":{\"__html\":\"Check: Right-click image → Inspect → look for alt=\\\"...\\\"\"}}],[\"$\",\"li\",\"1\",{\"dangerouslySetInnerHTML\":{\"__html\":\"Fix: Add alt text describing what's in the image + context\"}}]]}]\n5b:[\"$\",\"p\",\"157\",{\"className\":\"text-text-secondary leading-relaxed my-4\",\"dangerouslySetInnerHTML\":{\"__html\":\"\u003cstrong class=\\\"text-text-primary\\\"\u003e🟡 XML sitemap exists and is submitted to Google\u003c/strong\u003e\"}}]\n5c:[\"$\",\"ul\",\"ul-161\",{\"className\":\"list-disc pl-5 space-y-1.5 my-4 text-text-secondary\",\"children\":[[\"$\",\"li\",\"0\",{\"dangerouslySetInnerHTML\":{\"__html\":\"Check: Visit yourdomain.com/sitemap.xml\"}}],[\"$\",\"li\",\"1\",{\"dangerouslySetInnerHTML\":{\"__html\":\"Submit: Google Search Console → Sitemaps\"}}],[\"$\",\"li\",\"2\",{\"dangerouslySetInnerHTML\":{\"__html\":\"Fix: Generate with plugin (Yoast for WordPress) or manually\"}}]]}]\n5d:[\"$\",\"p\",\"162\",{\"className\":\"text-text-secondary leading-relaxed my-4\",\"dangerouslySetInnerHTML\":{\"__html\":\"\u003cstrong class=\\\"text-text-primary\\\"\u003e🟡 Robots.txt file exists\u003c/strong\u003e\"}}]\n5e:[\"$\",\"ul\",\"ul-166\",{\"className\":\"list-disc pl-5 space-y-1.5 my-4 text-text-secondary\",\"children\":[[\"$\",\"li\",\"0\",{\"dangerouslySetInnerHTML\":{\"__html\":\"Check: Visit yourdomain.com/robots.txt\"}}],[\"$\",\"li\",\"1\",{\"dangerouslySetInnerHTML\":{\"__html\":\"Should allow: Googlebot to crawl your site\"}}],[\"$\",\"li\",\"2\",{\"dangerouslySetInnerHTML\":{\"__html\":\"Fix: Create robots.txt with \\\"User-agent: * / Allow"])</script><script>self.__next_f.push([1,": /\\\"\"}}]]}]\n5f:[\"$\",\"p\",\"167\",{\"className\":\"text-text-secondary leading-relaxed my-4\",\"dangerouslySetInnerHTML\":{\"__html\":\"\u003cstrong class=\\\"text-text-primary\\\"\u003e🟢 Internal linking structure (pages link to each other)\u003c/strong\u003e\"}}]\n60:[\"$\",\"ul\",\"ul-171\",{\"className\":\"list-disc pl-5 space-y-1.5 my-4 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Content Quality\"}]\n67:[\"$\",\"p\",\"186\",{\"className\":\"text-text-secondary leading-relaxed my-4\",\"dangerouslySetInnerHTML\":{\"__html\":\"Why it matters: \u003cstrong class=\\\"text-text-primary\\\"\u003eContent is how you communicate value.\u003c/strong\u003e Thin, vague, or outdated content tells visitors (and Google) that you don't care. 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my-4\",\"dangerouslySetInnerHTML\":{\"__html\":\"\u003cstrong class=\\\"text-text-primary\\\"\u003e🔴 Contact information is easy to find\u003c/strong\u003e\"}}]\n6c:[\"$\",\"ul\",\"ul-199\",{\"className\":\"list-disc pl-5 space-y-1.5 my-4 text-text-secondary\",\"children\":[[\"$\",\"li\",\"0\",{\"dangerouslySetInnerHTML\":{\"__html\":\"Test: Can you find phone/email within 5 seconds on any page?\"}}],[\"$\",\"li\",\"1\",{\"dangerouslySetInnerHTML\":{\"__html\":\"Best practice: Header and footer on every page\"}}],[\"$\",\"li\",\"2\",{\"dangerouslySetInnerHTML\":{\"__html\":\"Fix: Add to site-wide header/footer\"}}]]}]\n6d:[\"$\",\"p\",\"200\",{\"className\":\"text-text-secondary leading-relaxed my-4\",\"dangerouslySetInnerHTML\":{\"__html\":\"\u003cstrong class=\\\"text-text-primary\\\"\u003e🟡 Content is unique (not copied from competitors)\u003c/strong\u003e\"}}]\n6e:[\"$\",\"ul\",\"ul-204\",{\"className\""])</script><script>self.__next_f.push([1,":\"list-disc pl-5 space-y-1.5 my-4 text-text-secondary\",\"children\":[[\"$\",\"li\",\"0\",{\"dangerouslySetInnerHTML\":{\"__html\":\"Check: Copy a sentence, paste into Google in quotes\"}}],[\"$\",\"li\",\"1\",{\"dangerouslySetInnerHTML\":{\"__html\":\"If it appears elsewhere: It's duplicate content\"}}],[\"$\",\"li\",\"2\",{\"dangerouslySetInnerHTML\":{\"__html\":\"Fix: Rewrite in your own words\"}}]]}]\n6f:[\"$\",\"p\",\"205\",{\"className\":\"text-text-secondary leading-relaxed my-4\",\"dangerouslySetInnerHTML\":{\"__html\":\"\u003cstrong class=\\\"text-text-primary\\\"\u003e🟡 No \\\"thin\\\" content (pages with \u003c300 words)\u003c/strong\u003e\"}}]\n70:[\"$\",\"ul\",\"ul-209\",{\"className\":\"list-disc pl-5 space-y-1.5 my-4 text-text-secondary\",\"children\":[[\"$\",\"li\",\"0\",{\"dangerouslySetInnerHTML\":{\"__html\":\"Check: Word count of each page\"}}],[\"$\",\"li\",\"1\",{\"dangerouslySetInnerHTML\":{\"__html\":\"Target: 300+ for basic pages, 600+ for service pages, 1000+ for blog 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text-text-secondary\",\"children\":[[\"$\",\"li\",\"0\",{\"dangerouslySetInnerHTML\":{\"__html\":\"Check: Are customer quotes/reviews on homepage or service pages?\"}}],[\"$\",\"li\",\"1\",{\"dangerouslySetInnerHTML\":{\"__html\":\"Goal: Show social proof prominently\"}}],[\"$\",\"li\",\"2\",{\"dangerouslySetInnerHTML\":{\"__html\":\"Fix: Add testimonial section to homepage\"}}]]}]\n77:[\"$\",\"p\",\"225\",{\"className\":\"text-text-secondary leading-relaxed my-4\",\"dangerouslySetInnerHTML\":{\"__html\":\"\u003cstrong class=\\\"text-text-primary\\\"\u003e🟢 About page tells your story\u003c/strong\u003e\"}}]\n78:[\"$\",\"ul\",\"ul-229\",{\"className\":\"list-disc pl-5 space-y-1.5 my-4 text-text-secondary\",\"children\":[[\"$\",\"li\",\"0\",{\"dangerouslySetInnerHTML\":{\"__html\":\"Check: Does About page exist? Is it just generic fluff?\"}}],[\"$\",\"li\",\"1\",{\"dangerouslySetInnerHTML\":{\"__html\":\"Should include: Who you are, experience, why customers should trust you\"}}],[\"$\",\"li\",\"2\",{\"dangerouslySetInnerHTML\":{\"__html\":\"Fix: Rewrite with specifics and personality\"}}]]}]\n79:[\"$\",\"p\",\"230\",{\"className\":\"text-text-secondary leading-relaxed my-4\",\"dangerouslySetInnerHTML\":{\"__html\":\"\u003cstrong class=\\\"text-text-primary\\\"\u003e🟢 Privacy policy and terms of service exist\u003c/strong\u003e\"}}]\n7a:[\"$\",\"ul\",\"ul-234\",{\"className\":\"list-disc pl-5 space-y-1.5 my-4 text-text-secondary\",\"children\":[[\"$\",\"li\",\"0\",{\"dangerouslySetInnerHTML\":{\"__html\":\"Check: Links in footer?\"}}],[\"$\",\"li\",\"1\",{\"dangerouslySetInnerHTML\":{\"__html\":\"Why: Builds trust, required for Google Ads and many payment processors\"}}],[\"$\",\"li\",\"2\",{\"dangerouslySetInnerHTML\":{\"__html\":\"Fix: Use a generator (termsfeed.co"])</script><script>self.__next_f.push([1,"m) or hire a lawyer\"}}]]}]\n7b:[\"$\",\"hr\",\"235\",{\"className\":\"my-8 border-border\"}]\n7c:[\"$\",\"h2\",\"237\",{\"className\":\"text-2xl font-bold text-text-primary mt-10 mb-4\",\"children\":\"5. 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links\"}}]]}]\n83:[\"$\",\"p\",\"253\",{\"className\":\"text-text-secondary leading-relaxed my-4\",\"dangerouslySetInnerHTML\":{\"__html\":\"\u003cstrong class=\\\"text-text-primary\\\"\u003e🔴 Forms"])</script><script>self.__next_f.push([1," work correctly\u003c/strong\u003e\"}}]\n84:[\"$\",\"ul\",\"ul-257\",{\"className\":\"list-disc pl-5 space-y-1.5 my-4 text-text-secondary\",\"children\":[[\"$\",\"li\",\"0\",{\"dangerouslySetInnerHTML\":{\"__html\":\"Test: Fill out and submit every form on your site\"}}],[\"$\",\"li\",\"1\",{\"dangerouslySetInnerHTML\":{\"__html\":\"Check: Do you receive the submission?\"}}],[\"$\",\"li\",\"2\",{\"dangerouslySetInnerHTML\":{\"__html\":\"Fix: Test email delivery, check spam folder, fix form settings\"}}]]}]\n85:[\"$\",\"p\",\"258\",{\"className\":\"text-text-secondary leading-relaxed my-4\",\"dangerouslySetInnerHTML\":{\"__html\":\"\u003cstrong class=\\\"text-text-primary\\\"\u003e🟡 Search bar (if applicable) returns relevant 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