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Free Trust Signals Check

Check for reviews, testimonials, certifications, and trust badges on your site.

Content tools

How does your site compare?

Sites with 5+ trust signals (SSL, privacy policy, reviews, contact info, about page) see 17% lower bounce rates.

Based on user behaviour analysis comparing sites with varying levels of trust indicators.
Your site has HTTPS, privacy policy, terms, contact information, and social proof elements.

How to fix this

Add the key trust signals visitors and search engines expect: SSL, policies, reviews, and contact info.

  1. 1Ensure HTTPS/SSL is active (most hosts offer free SSL via Let's Encrypt).
  2. 2Add a Privacy Policy and Terms of Service page. Link them in the footer.
  3. 3Add testimonials or review snippets to your homepage and key landing pages.
  4. 4Include a clear About page with real team info, photos, and your story.
  5. 5Add social media links to your footer or header.

Quick tips by platform

WordPress: Use a testimonials plugin (Strong Testimonials) and add policy pages via Settings → Privacy.
Wix: Wix has built-in privacy policy generator at Settings → Privacy & Cookies.
Squarespace: Add policy pages from Pages → + → Page Layouts. Add testimonial blocks to any page.

Frequently Asked Questions

What are trust signals?
Elements on your site that build visitor confidence: SSL certificate, privacy policy, reviews/testimonials, business address, social media links, certifications, and contact information.
Which trust signals matter most?
HTTPS (SSL) is non-negotiable. Then prioritise: reviews/testimonials, contact information, privacy policy, and an about page.
Do trust signals affect SEO?
Yes. Google's E-E-A-T guidelines (Experience, Expertise, Authority, Trust) reward sites with strong trust signals, especially for YMYL topics.

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TRUST-ABOUT-003

About Information Found on Homepage, But No Dedicated About Page

Company information ("About Us", "Our Team", etc.) was found on the homepage, but no dedicated About page exists at common URLs. Consider creating /about for a more complete company profile.

TRUST-ABOUT-002

About Page Exists But Not Linked

An About page was found at , but there is no link to it in the homepage navigation or footer. Visitors want to know who they're doing business with. Make your About page easy to discover.

TRUST-CONTACTLINK-003

Contact Information Found, But No Dedicated Contact Page

Contact information () was found on the homepage, but no dedicated Contact page exists at common URLs. Consider creating /contact for better user experience and discoverability.

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